Head of Marketing

Overview

Room Raccoon was founded by Nadja Buckenberger and Tymen Van Dyl in 2017 with a mission to redefine hotel operations through our all-in-one hotel management system. Our diverse team of 110 professionals, spread across 5 offices worldwide, serves 2000+ clients across Europe, USA and Africa. Our benefits include equity, formal training budget allowance, annual hotel allowance, as well as birthday and Xmas vouchers.

Job title:

Head of Marketing

Location:

Breda, Netherlands | Lisbon, Portugal | Cape Town, South Africa

Language:
English

Work-type:
Hybrid

As Head of Marketing, your mission is to generate sustainable revenue growth by driving consistent demand for Room Raccoon. The demands should fuel both new customer acquisition and upsell opportunities with existing customers.

• Lead and execute a robust demand generation strategy to drive new customer acquisition and upsell opportunities
• Partner closely with Sales & Customer Success to deliver a qualified pipeline, shorten sales cycles, and expand existing accounts
• Build multi-channel campaigns (digital, content, events, partnerships) with measurable impact on revenue growth

• Strengthen Room Raccoon’s positioning and differentiation in global markets
• Champion the Room Raccoon brand across all internal and external touchpoints, ensuring consistency and relevance
• Monitor market trends, competitor activities, and customer insights to refine brand and product messaging

• Lead, inspire and grow a high-performing marketing team of 10+ people, fostering creativity, accountability and results
• Drive recruitment, team development and performance management
• Cultivate a data-driven culture with clear KPI’s and ROI accountability

• Work hand-in-hand with the Chief Revenue Officer and Head of Digital Marketing to align brand, demand generation and revenue goals
• Collaborate with the Chief Product Officer on go-to-market strategies for new and existing features
• Partner with the Leadership Team to ensure marketing initiatives directly contribute to Room Raccoon’s growth targets

• Own the Marketing budget and ensure effective resource allocation to maximise ROI
• Continuously track, measure and optimise marketing performance across all channels

• Proven success in leading demand generation and brand marketing within a SaaS company, ideally beyond €10M ARR
• Experience driving measurable pipeline and revenue growth in competitive markets
• Strong background in scaling teams and marketing programs internationally
• Track record of exceeding targets and driving team success

• Demand generation expertise with a strong grasp of performance marketing, funnel optimisation and account-based marketing
• Excellent leadership skills with a history of building and developing high-performing teams
• Strong communication with the ability to influence stakeholders and rally teams around a shared vision
• Creative yet data-driven mindset, balancing storytelling with measurable impact
• Resilient, adaptable and excited to thrive in a high-growth, fast-paced environment

• Problem Solver – You anticipate roadblocks and proactively clear them
• Adaptable – You thrive in a fast-paced, ever-evolving tech environment
• Collaborative – You bring teams together to align on goals and get results
• Customer-Centric – You keep the needs of hoteliers at the core of every decision
• Persuasive Communicator – You inspire, influence, and close deals

• Mac environment
• Performance bonuses
• Employee Equity Scheme
• Substantial training budget
• Annual Hotel experience
• Birthday leave
• Long service leave and bonuses
• Quarterly team building budgets & office massages
• Friday lunches on us
• Global Mobility
• Hybrid model

• Accountability
• Beat Yesterday
• Clock Speed
• Deals a Deal
• Empower Another

Disclaimer:
Thanks so much for your excitement about joining Room Raccoon! We’re lucky to have so many talented people eager to be part of our team, so we’re reviewing applications as they come in. If you don’t hear from us within three weeks, it means we’ve decided to move forward with other candidates this time—but don’t be discouraged! Keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future!