Loyalty Campaign Manager: Fast-Casual Health Food Chain Job Cape Town area,South Africa,Marketing / Advertising / PR

We have a fresh opportunity for a Mid-weight Loyalty Campaign Manager at a leading fast-casual, health food chain’s head office in Cape Town’s Southern Suburbs. Loyalty Programme experience is a must for this exciting role that is responsible for owning the company’s day-to-day Loyalty and CRM function.

As Loyalty Campaign Manager you will be responsible for initiating strategic customer activation efforts to support commercial activities and drive long-term customer development and growth. The ideal candidate will be operational at heart, executing the necessary daily tasks yet have a strategic, innovative, collaborative approach to business. You will ‘own’ the platforms used to execute Loyalty and CRM initiatives and be responsible for audits of these systems – ensuring quality and accuracy are always maintained.

The role will see you playing a pivotal role in the organisation as the enabler of strategic and tactical initiatives. Your efforts will support the Head of Loyalty and Business in executing a best-in-class Loyalty experience.

Your success in this position will be measured by the achievement of redemption rate targets of campaigns, improved user retention and reduction in churn, increase in customer lifetime value, and improved engagement with the company’s products and services. This also includes achieving proven results that segmentation/personalisation drives improved engagement and retention, as well as improvement in performance and efficiencies of internal workflows and processes.

If you love the idea of encouraging a customer base’s healthy lifestyle choices through innovative initiatives, this could be your perfect fit! Apply today!

Consultant:
Kim Steven –

Responsibilities

Own the execution of the Loyalty & CRM calendar, working closely with Marketing and cross-functional teams to refine and optimise how to engage and retain customers, based on customer insight, business needs, and analytics

Build required offers/promos in the loyalty system and ecommerce systems in line

Be the key liaison between the company and its CRM and loyalty partners and suppliers

Develop and execute A/B incentive testing, inclusive of briefs, segmentation, deployment, and reporting

Provide post-campaign analysis, highlighting clear insights and recommendations

Performing daily routine tasks to ensure that the loyalty systems are kept up to date and managed efficiently

Developing and maintaining internal documentation and training guides for staff (when required) to adopt/support the implementation of new features and functionalities within the company’s loyalty programme

Acts as the point of contact for Marketing, Customer Care and Operations for all loyalty related topics

Responsible for reporting and reconciliation

Actively seek and maintain relationships with business, IT, Marketing, and other key internal/external stakeholders

Engage as an active member of the team and the broader department with an achievement orientated attitude that reflects the vision, values, and customer focus.

Requirements

The successful candidate must have/be:

Bachelor’s Degree or equivalent (, NQF level
7) in Marketing, Direct Marketing, or Business-related field

3-5 years’ experience in Loyalty role working on previous Loyalty systems

Familiarity with rewards programme and/or implementation

Demonstrated experience with Database management platforms (CDP), CRM tools, and Loyalty Programmes

Previous experience running & optimising loyalty & CRM initiatives programme

Proficient in Microsoft Office suite

Entrepreneurial spirit and desire to develop and improve the company’s loyalty initiatives across app and eCommerce.

Strong understanding of CRM principles and omni-channel customer experience

Ability to effectively manage multiple priorities at a fast pace

Attention to detail, strong planning, and organisational skills and meticulous accuracy in configuration of offers and campaigns

Demonstrates strong strategic thinking

Excellent written and verbal communication and collaboration skills

Advanced presentation skills

Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights and inform marketing…


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