Marketing Specialist

• Develop and execute Petworld’s annual marketing strategy across retail and e
commerce.

• Manage budgets, supplier partnerships, and co-funded campaigns.

• Lead major promotional initiatives (Christmas, Black Friday, adoption days,
product launches …).

• Ensure brand consistency and customer engagement through creative content
and in-store experiences.

• Oversee team performance and mentor marketing staff.

• Implement campaigns across social media, email, and in-store platforms.

• Coordinate POS materials, signage, and digital screens.

• Coordinate event logistics, content creation, and campaign reporting.

• Support digital marketing and e-commerce initiatives.

• Track campaign performance and assist with reporting.

Requirements:

• 3+ years in retail/FMCG marketing, with leadership experience.

• Strong strategic planning, budget management, and supplier negotiation skills.

• Proven ability to lead integrated campaigns and manage teams.

• Experience in marketing execution preferably in both retail or e-commerce.

• Skilled in digital marketing, content coordination and campaign rollout.

• Highly organised and detail oriented.

• Knowledge of omni-channel marketing and customer engagement strategies.

• Ability to thrive in a fast-paced, deadline-driven environment.

• Passion for pets and the pet retail industry is a plus.

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