Head of Marketing

Position: Head of Marketing - Property24

Head of Marketing - Property
24

Cape Town, South Africa Property
24 – Marketing /Full-time /Hybrid
WELCOME TO OLX
Software innovation is the driving force behind the success of Property
24
. We strive for outstanding user experiences on our websites, desktop, and mobile applications. We've created the leading property marketplaces in SA and Kenya, and are by no means finished. Join the tech-savvy team where quality, scale and performance are the foundations of our success.

We're always growing our products, so if you're one of SA's talented Business Analysts, then you'd be a great addition to our team.
At OLX, we work together to build a more sustainable world through trade.We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people around the world every month, through its well-loved consumer brands including OLX, Otodom, Property
24, Auto Trader.
Join OLX and see how far you can go.
Property
24 - the leading real estate platform is requiring exceptional B2B marketing leadership to drive agent and developer success.

About the role

As the Head of Marketing for Property
24, you will own the marketing strategy and execution that encompasses brand positioning, go-to-market execution, acquisition and retention tactics. You will play a crucial role in driving commercial success while building and leading a small marketing team to deliver exceptional results. Your role will require you to manage senior stakeholders (Sales, GTM, Product, Data teams, external agencies) and guide your team members to execute against strategy while developing a high-performance culture.

The envisioned profile for this role is someone that easily collaborates with cross-functional teams, unlocks new opportunities for B2B growth, and can clearly define and drive marketing strategy for business clients. This role reports into global marketing leadership.

What responsibilities will your get

Whilst you cover the full marketing plan with a team of three in total, you personally will be more focused on driving Property
24's B2B market penetration and engagement through strategic brand positioning and revenue enablement tactics (e.g. GTM, PR, Events). This will require you to work across multiple internal teams and external partners. You will own, write and manage the integrated B2B marketing plan covering brand, sales enablement, PR, activations & partnerships, events.

Adopt and enable the business with a common measurement framework to evaluate B2B marketing success and attribute impact to marketing investments made. You will monitor B2B brand equity, client loyalty, retention behaviour, and perception tracking.

Building the B2B marketing discipline and managing a high-performing marketing team through the enablement of trust and collaboration. You will mentor and inspire your team, coach individuals and unlock their full potential while fostering a culture of excellence.

Position the Property
24 brand purposefully and meaningfully different within the real estate industry to ensure the brand is future-proof and relevant for agents, developers, and business partners.

Whilst the current team focuses currently on consumer and seeker marketing, you are mostly focused on executing B2B marketing initiatives including go-to-market strategies, product marketing, events management, sales enablement, and PR tactics. The initiatives span across agent onboarding, retention, and commercial growth.

Excellent stakeholder management. You will periodically report back to important stakeholders (Sales leadership, Product teams, Executive Committee) on progress against OKRs and clearly articulate impact and business outcomes.

You will work closely with Product, GTM, Sales, Data, CRM, Performance, and PR teams to build and enable marketing capabilities that drive business client success and platform adoption.

Drive continuous improvement by adopting an experimental approach to uncover new B2B opportunities, optimize campaign performance, and grow customer lifetime value for business clients.

What will help you to be successful in this role

8+ years of experience in marketing with deep knowledge of B2B marketing strategy, preferably in real estate, proptech, or similar industries

Proven experience in leading marketing teams, 5+ years. An empathic leader that has the ability to build an effective and high-performing team in a fast-paced environment.

You have experience in managing substantial marketing budgets and driving ROI through strategic investment decisions

You have a resilient mindset and are strong-willed to get things done. We hire for will and train for skill.

You have an innate ability to explain B2B marketing impact through analysis and rigor. You have experience with performance measurement frameworks and the ability to turn complex datasets into insights that drive business growth.

You have experience in B2B brand management and have demonstrated…