Brand Manager

Role Purpose

The Marketing & Communications Lead is responsible for strengthening, protecting, and growing the company's brand across local and international markets. This role drives brand visibility, effective marketing execution, and close alignment with the Commercial & Science teams to drive business growth and strengthen the company's reputation as a global leader in sustainable seaweed-based bio stimulants.

• Execute brand strategy in line with company objectives.
• Ensure consistent brand identity across all communication platforms and global markets.
• Conduct market research and competitor analysis to guide positioning, messaging and growth strategies.

• Plan, execute an evaluate marketing campaigns, product launches, and promotional activities.
• Manage digital channels including website content, social media and online campaigns to strengthen brand visibility and engagement.
• Oversee the design of marketing materials such as brochures, packaging, presentations, and PR content.
• Coordinate and manage participation in trade shows, conferences, and industry events.

• Provide the commercial team with marketing tools, content and training support.
• Support distributor and partner networks with localised brand and marketing material.
• Promotional items management and procurement.
• Event planning and coordination.
• Track and reconcile marketing budget and expense.

• Degree in Marketing, Brand Management, Agriculture, or related field.
• 3+ years’ experience in brand management or marketing, preferably in agriculture/bio-stimulants.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing tools, analytics, & CRM systems ( will be an advantage).
• Creative thinker with strong analytical ability and commercial awareness.
• Between 3 - 5 Years.