Digital Marketing Manager: Fashion Retail Boutique Brand
Job in
Cape Town, 7100, South Africa
Listing for:
VGP Recruitment
Full Time
position
Listed on 2026-01-21
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO, Ecommerce
Job Description & How to Apply Below
We have a head-turning opportunity for a Mid – Senior Digital Marketing Manager at a bespoke ladieswear boutique brand in Cape Town.
We’re looking for a fashion forward Digital Marketing Manager with a strong fashion retail background that encompasses both Traditional and Digital Marketing experience.
This exciting role will see you driving sales both in-store and online and creating brand awareness. You should have a strong grasp of current Marketing tools and strategies and be able to lead Integrated Digital Marketing campaigns from concept to execution.
The successful candidate will have a solid understanding of global fashion trends and can adapt this to local markets. You should be able to adapt and adjust the campaigns based on analytical reports. Additionally, you will be responsible for creating Brand awareness, growing the target audience, and of course driving sales.
If this sounds fashionably fabulous, we’d love to chat. Apply today!
Consultant:
Kim Steven –
Responsibilities
Plan and execute all Digital Marketing, including SEO/SEM, Marketing database, email, Social Media, and Display Advertising campaignsDesign, build and maintain our Social Media presenceMeasure and report performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimise spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimise user experienceUtilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimise user funnelsProvide thought leadership and perspective for adoption where appropriateCollaborate with agencies and key stakeholdersApproval and curation of weekly content planning for Social Media.Requirements
The successful candidate must have/be:
A Diploma in Digital Media or at least 3-5 years’ experience in Marketing or a related fieldPreferably a Degree in MarketingGoogle Analytics CertificationUnderstanding of the e-commerce site:
Shopify (including the technicalities of the back end)Email marketing – specifically with Mail ChimpMeta and Google AnalyticsCRM PlatformsComprehensive knowledge of both Traditional and Digital MarketingProven working experience in Digital MarketingDemonstrable experience leading and managing SEO/SEM, Marketing database, email, Social Media and/or Display Advertising campaignsHighly creative with experience in identifying target audiences and devising Digital campaigns that engage, inform, and motivateExperience in optimising landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics toolsExperience in setting up and optimising Google AdWords campaignsStrong analytical skills and data-driven thinkingUp to date with the latest trends and best practices in online marketing and measurementSound e-commerce knowledgeUnderstanding of the back end of ShopifyExperience with CRM platforms, like Mail Chimp, Shopify etcIn-depth knowledge of social media platformsStrong analytical ability to access reports and retrieve insights.Ability to curate and produce strong copy for editorial usage.Understanding of influencer marketing and the influencer platformsStrong negotiation skillsConcise understanding of co-ordinating ecommerce and campaign photoshootsExperience in event management and launch activationsTeam player,Goal drivenGood sense of fashion and trend knowledge.Digital savvy.Consultant:
Apply to Kim Steven –
City:
Cape Town Country:
South Africa Level of Expertise:
Mid-Senior Remuneration:
Negotiable Reference Number:#Kim
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Kim Steven
Consultant
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