Brand Specialist: Global Youth Culture FMCG Brand
Job in
Cape Town, 7100, South Africa
Listing for:
VGP Recruitment
Full Time
position
Listed on 2026-01-20
Job specializations:
-
Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy, Marketing Communications
Job Description & How to Apply Below
We have an ace opportunity for a first-rate, Mid-weight Brand Specialist to join the in-house Marketing team at a funky global youth culture FMCG Brand’s Cape Town HQ.
The Brand Specialist works closely with the Head of Brand Marketing on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness, brand salience and per capita consumption.
In this exciting role you will be responsible for running the day-to-day “brand operations” in the fields of research, advertising, branding, new products and packaging initiatives and brand projects. You will work together with the Head of Brand Marketing as the “guardians of the brand”.
If you have a knack for understanding consumer behaviour, the ability to live and breathe a brand, along with solid FMCG experience, we’d love to hear from you. This is an unmissable opportunity to work with one of the coolest brands on the planet!
Consultant:
Kim Steven –
Responsibilities
Consumer Insights & Market Research
Supports the Head of Brand Marketing with turning data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plansWhen focusing on the younger segment of the target group, monitors the consumer’s perception about brand and products in social mediaSustains or strengthens the brand part of the trial and awareness study; past 4 week/12-month consumption, TOM awareness and brand salience.Brand Management
Leads and contributes the “brand part” of projects of marketing peers as well as on/off premise and trade marketingBuilds new cross-functional tools, such as sales/marketing programs or trade marketingWorks closely with the Head of Brand Marketing and all other country marketing specialists and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insightsInstigates and participates in creative sessions to develop tactics and assess best practice case studiesAlways has the “consumer” and “brand” eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.Advertising & Creative
Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functionsSupports the Advertising Manager in developing and implements the ideal advertising plan ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mindWorks closely with the Programming Team to amplify the impact of advertising on own, managed & earned media channelsSupports the Head of Brand Marketing with controlling creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output.Product & Packaging Innovation
Lead and manage solid product launches in the market. Understand which packaging solution addresses country specific needs, as well as lead and/or manage the launch proposalCollect all learnings to share locally and with International HQ.Business Planning & Budget
Supports the Marketing Team in developing and implementing the annual business plan.Ensures proper project and budget tracking and stays within the agreed budgetDelivers the brand part of the business planRelationship buildingBuilds a strong, transparent, trusty partnership and cooperation with management and personnelStrengthens agency service and client/agency relationships.Relationship Building
Builds strong, transparent, trusty partnerships and cooperation with management and personnelStrengthens agency service and client/agency relationships.Requirements
The successful candidate must have/be:
Relevant University DegreeFMCG brand marketing skills, knowledge, and experienceClear understanding of competitor activity and consumer behaviour in a brand and FMCG contextAble to generate consumer insights and translate them into successful brand initiativesSkilled at…
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