Group Marketing Manager

Red Ember Recruitment is recruiting on behalf of a well-established client in the hospitality sector for an experienced and commercially driven Group Marketing Manager. This role is based in Woodstock, Cape Town, and hospitality marketing experience will be a strong advantage.

Portfolio Strategy Development

• Lead the creation and execution of a comprehensive marketing strategy encompassing all products and services within the portfolio.
• Align marketing objectives with broader business goals to drive sustainable growth and increased market share.

Agency Management

• Manage and oversee relationships with external marketing agencies, ensuring alignment with strategic objectives and brand standards.
• Negotiate contracts, define clear deliverables, and monitor agency performance against agreed metrics.

Operational Efficiency

• Apply an operational mindset to streamline marketing processes and improve workflow efficiency.
• Implement best practices in project management, process optimisation, and resource utilisation.

Budget Management

• Develop, manage, and control the marketing budget across the portfolio.
• Ensure all marketing activities are cost-effective and deliver a strong return on investment (ROI).
• Track expenditure and report on financial performance.

Campaign Planning and Execution

• Lead the planning, execution, and optimisation of integrated marketing campaigns across multiple channels, including digital, print, and events.
• Ensure consistent messaging, positioning, and branding across all touchpoints.

Market Research and Analysis

• Conduct ongoing market and consumer research to stay informed on industry, menu, and customer trends, as well as competitor activity.
• Translate insights into actionable marketing strategies and growth opportunities.

Team Leadership

• Lead, manage, and mentor a team of marketing professionals.
• Foster a collaborative, high-performance, and innovative team culture.
• Set clear objectives, provide regular feedback, and support ongoing professional development.

Performance Measurement

• Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Use data-driven insights to optimise campaigns continuously and strategies.

Cross-Functional Collaboration

• Work closely with operations teams, product menu development, new business development, human resources, and all other functionaries to ensure marketing initiatives are aligned with business goals and operational capabilities.

Reporting

• Prepare and present regular reports to senior management on marketing performance, operational achievements, and areas for improvement.

Key Skills and Competencies

• Strong strategic marketing and portfolio management expertise.
• Proven experience managing agencies and external partners.
• Excellent project and process management skills.
• Financial acumen with experience managing budgets and ROI.
• Data-driven mindset with strong analytical skills.
• Leadership and people management capability.
• Strong communication and stakeholder management skills.

Experience and Qualifications

• Relevant tertiary qualification in Marketing, Business, or a related field.
• Significant experience in a senior or lead marketing role, preferably managing a multi-product or multi-brand portfolio.
• Experience working across multiple marketing channels.
• Experience in marketing within the hospitality sector will be advantageous.
• Experience working across multiple marketing channels.