Trade Marketing Specialist - CPT

Key Purpose of Role

The purpose of this role is to be responsible for leading the implementation of the business-to-business brand and communication plans, in line with agreed upon strategies, image and positional goals, aligned to overall organisational objectives. This includes monitoring competitor trends, managing relationships with 3rd party partners and internal stakeholders and implementing with accountability and ownership, working as a part of the Commercial/ Trade Marketing team and function.

Project management and implementation of PMB Business-to-Business Marketing and Communication campaigns, including:

• Liaise with Sales Management to collate content for collateral, mailers and activations.
• Supply any DTP/ Agency/ Creative Teams with timely and completed briefs, duly consulted with Marketing Manager.
• Manage delivery of creative from DTP/ Agency/ Creative Teams.
• Execute timely delivery of collateral on Everlytics / Rocketseed/ Medialoop and other platforms.
• Liaise with Sales Management/Management and collate content for:
  • Sales campaigns
  • Brand Roadshows
  • Offers, Benefits
  • Annual Rate Card communications
  • Direct mailers and digital comms
  • Category strategy
  • Seasonal offers and occasions
  • Special tactical campaigns

• Send complete briefs to appropriate resources including Agency and internal creative teams. Include response objectives, offer of copy and positioning, creative direction or insight, timing and fulfilment mechanics where necessary.
• Liaise directly with creative teams and traffic as required to secure finished creative for approval.
• Proof read campaign copy and submit to National Marketing and Events manager for final sign off.
• Mobilise internal digital and social media strategies and departments to deliver.
• Plan activations to achieve business objectives.
• CRM marketing fulfilment and interpretation of trends/needs.
• Co‑ordinate briefs, creative and copy with suppliers.
• Manage scope of work and delivery as per agreed strategy and budget schedules, prepared 6 months in advance.
• Work closely with Research & Insights to produce content that communicates competitive advantages to the business.
• Leading the implementation of the brand and communication plans in line with agreed upon strategies, image and positional goals, aligned to overall organisational objectives.
• On‑going monitoring and measuring of brand and communication activity to improve results and maximise ROI to the company. Ensuring that the appropriate and relevant information is gathered and shared in a timely manner to aid organisational decision making.
• Maintaining the brand’s CI (corporate identity), ensuring consistent delivery across all brand contacts and ensuring that the directives and guidelines are always adhered to by the company and its representatives.
• Management of the brand and communications budgets to ensure that they are implemented on the appropriate initiatives and within its parameters.
• Providing a report on a monthly and quarterly basis of Brand and Communications activities and initiatives.
• Time‑sous updating of the trade calendar and communications thereof.
• Post‑campaign analyses execution and presentation to key stakeholders.
• Implementing ATL & BTL communications in line with budget and brand strategies to achieve objectives including briefing agencies and managing creative process within time scales.
• Project‑manage the execution of approved brand plans in association with the relevant programming, digital, sales and support departments throughout the course of a campaign, including reviews and approvals at agreed‑to milestones, as well as post‑campaign performance analysis.
• Track, forecast and align campaign budget with actual spend and ensure proper report back.

• Insight and contribution towards the fiscal budget.
• Manage all concert tickets and distribution for Trade.
• Ensure that all client events, workshops and roadshows are implemented.
• Responsible for all brand and company collateral (branding/ stationery/ general).
• Manage and coordinate all client engagements.
• Relationship management with key stakeholders at Agencies.
• Planning and coordinating of sales trade calendar.
• Managing all client…