Shopper and Category Manager – FMCG Retail Foreshore Job Cape Town area,South Africa,Marketing / Advertising / PR

Position: Shopper and Category Manager – FMCG Retail Foreshore)
Key Responsibilities

Shopper & Category Insights Leadership
Lead initiatives from development to completion, aligning with category vision and driving shopper conversion.

Lead Category Vision & Drivers to influence retail partners.

Develop category & shopper insights for GPD planning and segment challenges.

Lead workshops to align Marketing, Customer Marketing, and Sales teams on seasonal plans.

Cross-Functional Projects
Elevate retail influence by leveraging research and insights.

Manage research and insights for category development.

Collaborate on in-store activation initiatives with customer marketing.

Annual Planning Contribution
Provide shopper insights for new product strategies and long-term planning.

Support Marketing with strategies for new products and brand initiatives.

Ensure strategies are integrated into long-term category and brand plans.

Develop category & shopper insights for SPD planning and segment challenges.

Pricing Strategy
Execute pricing strategies to optimize revenue, profitability, and market share.

Conduct regular reviews of price elasticity, competitive pricing, and customer segmentation.

Collaborate on OBPPC and continuously refine pricing strategies through innovation.

Promotion Effectiveness
Optimize promotional strategies and ensure alignment with cross-functional teams.

Develop optimal promotion strategies for key customers/channels.

Align with sales, marketing, and finance on promotion KPIs.

Conduct post-promotion analysis and refine plans using a test-and-learn approach.

Gross to Net Spend Analysis
Guide RGM analysts in tracking trade promotion policies and evaluating event ROI.

Provide guidance on trade spend evaluations and help project sales trade spend liability at key milestones.

Merchandising Strategy
Optimize shelving initiatives through planograms, guidelines, and training.

Oversee space management, product image libraries, and Circana data updates.

Collaboration
Work closely with field sales, marketing, and finance to ensure cohesive strategy execution.

Team Leadership
Foster cross-functional collaboration and data system training to drive category growth.

Build effective relationships with Sales and Marketing teams.

Lead team alignment to business objectives and streamline processes.

Requirements

Proven expertise in Category Management and shopper/consumer/market insights.

Strong financial acumen and data interpretation skills.

Revenue Growth Management (RGM) experience within the CPG industry (advantageous).

Deep understanding of competitor dynamics, brand strategies, and category growth drivers.

Demonstrated leadership with a results-driven approach.

Effective communicator with the ability to influence at all levels, internally and externally.

Ability to inspire change and create a new vision within the sales organization.

Lead complex quantitative analyses to drive decision-making.

Ability to develop customized category plans and evaluate them in-store.

Strong time management and organizational skills to manage competing priorities.

Proven ability to work across departments and collaborate effectively.

Self-starter with high initiative, able to drive projects independently under pressure.

Qualifications/experience

BComm Degree or suitable tertiary qualification

Previous experience in a customer-facing Category Management role, FMCG environment (minimum 5 years)

Prerequisites include advanced skills & working knowledge of external market data software and space planning software (Dot Activ)

Advanced proficiency in MS Excel, Power BI, Circana, and Nielsen

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