Cross Category Insights Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

GRADE: 35

JOB TITLE: Cross Category Insights Manager, SSA

FUNCTION: Marketing

SUB FUNCTION: Insights & Foresights

CITY & COUNTRY: South Africa

What are the key objectives and expectations from this role?

Drive and lead a strong multi-category Insights and Foresights, to improve consumer understanding and identify actionable opportunities to support the strategic and commercial agendas for SSA.

• Lead the function’s strategy for generating consumer & market insights/foresights, being the “voice of the consumer” to support the strategic & operational decision making.
• Deliver Quarterly Narrative on Cross Category Performance:
  Conversion Metrics, Consumers, Usage & Consumption, along with insights on Consumer Growth drivers for the Nicotine Categories and key markets (combining different sources – supported by GBS team on both consumer and retail data).
• Lead the industry glidepath view for SSA twice a year, with the support of FMC Insights and NC Insights team, alongside with GBS team which will be accountable for the tracking.
• Deliver actionable Foresights on Key Cross Category Global Themes (e.g., Total Nicotine Glidepath, Poly-usage, Consumer Journeys and Moments).
• Lead the Multi-category studies for SA, NIG and KY:
  Incidence and Segmentation with agency support.
• Support on building digital capabilities and integrating data analytics to achieve measurable, efficient, and agile ways of looking at insights and data through GBS partnership.
• Handle internal relationships with Category Team, Finance, IT, key EMs and externally with research/Data Agencies to ensure projects execution and delivery OTIF.
• Support to drive simplification for a successful agile environment.
• Transform marketing culture through flexible methods of working.

• Bachelor’s / Master’s degree or equivalent experience in Marketing or Business Administration, with proven experience in Market Research, Statistics, or related field.
• Consistent track record in consumer marketing and business transformation.
• Expertise in Consumer Research Methodologies – Applications & Limitations and familiarity with Research tools and platforms.
• Strong analytical skills with the ability to define the consumer journey and leverage on data & Insights to develop strategy/decisions.
• Strong ability with marketing strategy development backed up by insights and foresights.
• Solid understanding of consumer behaviour, market dynamics, and portfolio strategy.
• Ability to connect consumer, cultural, and market trends to business opportunities.
• High skilled on communication & storytelling: able to translate complex data into simple, compelling narratives.
• Strong communicator with ability to flex style and having good presentation & engagement skills with the ability to lead strategic discussions with cross functional team.
• Capable of driving and agenda involving multiple points of interaction & collaborators.
• Able to accept challenging situation and good in problem solving through people.
• Ability to manage agency relationship.
• Strong budgeting and commercial competence.

• We offer a market leading annual performance bonus (subject to eligibility).
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You’ll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous…