Head of Brand: Restaurant Chain Job Cape Town area,South Africa,Management

Position: Head of Brand: Popular Restaurant Chain

Previously disadvantaged candidates will be given preference.

Calling all Brand buffs! It’s your lucky day because we have an exhilarating opportunity for a senior “hot shot” Head of Brand at a well-loved, iconic South African restaurant chain Group’s Cape Town HQ.

In this terrifically exciting role as Head of Brand, you will be responsible for driving the growth of the Brand portfolio through breakthrough creative while building a world class brand team. You will be required to set strategic direction for sustainable purpose led growth. The Head of Brand is also responsible for ensuring the design and execution of strategy and innovation.

You will be in charge of building Brand power that drives short and long-term business results.

If you are a ‘hands on’ leader who is a passionate and purpose-driven marketer, excited about growing great brands, this is for you. Don’t miss out!

Responsibilities

Marketing experience within the FMCG/Restaurant/Franchise or retail environment

Strategy Development, Plan, and implementation – Brand and Marketing

In depth understanding of Finance, budgets, forecasts related to marketing plans and campaigns

Clear understanding of fiscal discipline (Budget, Finance, Operations etc)

Project team management

Agency engagement and media buying methodologies or practices

Experience working within an executive space

Brand Campaign development, implementation, and management

Dealing with Service providers that ensure brand alignment

Planning and execution of communication and media actions on all channels including above the line

Leading and Managing a team

Presenting concepts, strategies, and ideas

Managing innovation processes

Judging and optimising creative

Consumer behaviour trends and insights in the Food and Beverage industry

Understanding Digital marketing and Social Media – Fundamentals

Market automation

Personalised data communication – Market data and trend analyses & customer insights

Stakeholder management – Media and digital agencies, providers of services, consultants etc.

Understanding CRM and SEO tools like Google Analytics, Google AdWords, Hub Spot, Web Trends etc..

Requirements

The successful candidate must have/be:

BComm Marketing or similar 3-year Degree or higher

PG Dip Marketing (advantageous)

10-15 years’ experience (minimum 10 years)

Business and financial acumen

Judging and optimising creative

Excellent communication skills (written, verbal and modern marketing platforms)

Agility to adapt, learn and execute new technologies

Negotiating and influencing skills at an executive level

Time management and the ability to manage a variety of teams simultaneously

Strong interpersonal and Stakeholder Relationship Management skills

Analytical and problem solving

Evidence based decision making:
Deciding and initiating action

Strategic, innovative, and organisational thinking: formulating strategies and concepts

Skilled at directing, leading, supervising and managing teams

Budget management and forecasting skills

Project and programme management

Great at working with people

Persuading and Influencing skills

Delivering results and meeting customer expectations

Curiosity, creating unique solutions and applying an entrepreneurial mindset and ensuring commercial feasibility

The ability to work with and resolve conflict

A team player, able to closely collaborate and manage interdependence

Change leadership mindset

An inclusive leader.

City:

Cape Town Country:
South Africa Level of Expertise:
Senior Remuneration:

Negotiable Reference Number:#Viv
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Viv Gordon

MD & Consultant


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