Rainmaker:Paid Media Specialist Job Cape Town area,South Africa,IT/Tech

Job description

At Shoprite

X, we’re re-imagining grocery retail. Everyday we’re working hard to make the everyday effortless for our customers. We do this, by removing friction and driving a tech-led future for the Shoprite Group of companies – Africa’s biggest retailer.

We’re looking for 2 x talented Paid Media Specialists to join us at our digital innovation hub, Shoprite

X (based in Brackenfell, Cape Town), working exclusively on Checkers Sixty
60 – South Africa’s number one grocery delivery app, that has achieved over 40 awards for innovation, UX design and marketing excellence, in less than 5 years.

As Sixty
60’s Paid Media Specialist you’ll have exclusive access to the continent’s largest audience of retail customers, rich shopper data and advanced analytics to create cutting-edge precision digital marketing campaigns.

We’re looking for South Africa’s hottest talent to join our growing team. If you’re excited by this opportunity within the Rainmaker Media team, working exclusively on Checkers Sixty
60, and you’re a skilled Paid Media Specialist (where you’ll demonstrate your expertise in programmatic, social and search), then we’d love to meet you!

Powered by Africa’s largest retailer, Rainmaker Media is the Shoprite Group’s internal agency. It provides industry-leading digital marketing services to the Group (including Shoprite, Checkers and Checkers Sixty
60), plus the Group’s vast list of supplier brands, armed with massive budgets, and ambitious performance targets.

Role Purpose

The purpose of the Paid Media Specialist is to drive brand awareness, app installs and conversion through innovative digital advertising campaigns.

You will be responsible for the entire campaign lifecycle, from strategy and creative development to implementation, optimisation, and reporting on Checkers Sixty
60’s campaigns.

Role D
escription

Maximise ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty
60’s digital campaign strategy and all related operations.

Develop and manage Checkers Sixty
60’s end-to end delivery of digital campaigns across platforms, from briefing, planning and execution of campaigns, to invoicing, reporting and post campaign analysis.

Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.

Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated ad campaigns.

Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.

Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.

Provide analysis and insights for reporting, including post campaign reporting, to stakeholders.

Ensure invoices are accurate and campaign budgets are executed within required parameters.

Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.

Conduct research and utilise insights to optimise and grow future campaigns.

Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.

Qualifications and experience

Degree or Diploma in Marketing, Advertising, Media or related – (essential).

+3 years’ experience in paid media advertising or a digital campaign management role in an ad ops environment – (essential)

A proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns – (essential).

Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, Tik Tok, tracking and verification tools) – (essential).

Broad knowledge of the media and marketing ecosystem - (essential).

Demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential).

Strong commercial acumen and understanding of the media landscape within…


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