Brand Manager – Skincare

Position: Brand Manager – Premium Skincare
A leading premium skincare business is seeking a commercially strong and digitally fluent Brand Manager to join its established Brand team.

This is a true Brand Manager role with full ownership of brand performance. We are not seeking a graphic designer or social media coordinator, but rather a seasoned brand professional with proven hands-on digital capability.

The successful candidate will be responsible for driving brand growth across multiple international markets while leading digital performance across website optimisation, seo implementation, analytics reporting, and agency management.

This role suits a confident Brand Manager who understands commercial brand strategy and is comfortable working within digital performance platforms.

Key responsibilities

- Own and drive brand strategy in alignment with commercial objectives.
- Oversee and optimise the company website in collaboration with digital and development agencies.
- Implement and monitor seo best practices, including keyword research, on-page optimisation, and performance tracking.
- Lead digital performance initiatives across paid and organic channels.
- Align digital campaigns with product launches, promotions, and broader brand initiatives.
- Work closely with international distributor marketing teams to ensure consistent global brand positioning.
- Track, measure, and report on digital performance metrics including traffic, engagement, conversion rates, and roi.
- Provide actionable insights and performance feedback to senior management.
- Ensure effective community management and professional online brand representation.

Requirements

- Bachelor's degree in marketing, communications, or related field.
- 4–6+ years' experience in a Brand Manager role within a premium consumer goods environment. Skincare experience advantageous.
- Demonstrated brand ownership and budget management experience.
- Strong hands-on digital capability, including:

- Website management and optimisation

- Seo strategy and implementation

- Google analytics and digital reporting tools

- Paid media and campaign performance oversight

- Experience working with agencies and cross-functional teams.
- Exposure to international or multi-market brand environments.
- Strong analytical ability and commercial acumen.
- High attention to detail and ability to operate in a fast-paced, performance-driven environment.