Hybrid Strategist

Company description

Zenith is The ROI Agency. We blend data, technology, and creativity to drive measurable business growth for our clients. As part of Publicis Groupe, we leverage world-class capabilities across strategy, performance, content, commerce, and data to deliver connected solutions that outperform.

We are looking for a Hybrid Media Strategist who can seamlessly operate across brand and performance media. This role requires a thinker-doer who understands full-funnel strategy, translates business objectives into integrated media solutions, and optimizes for both brand growth and measurable ROI.

You will sit at the intersection of strategy, data, digital activation, and client leadership
-developing holistic media plans that connect paid, owned, and earned ecosystems.

• Develop full-funnel, integrated media strategies aligned to client business objectives.
• Translate brand, consumer, and commercial insights into actionable channel plans.
• Lead annual media strategy, quarterly reviews, and campaign frameworks.
• Identify growth opportunities across upper- and lower-funnel tactics.

• Plan and oversee both brand channels (TV, radio, OOH, print) and performance channels (search, social, programmatic, ecommerce).
• Ensure seamless integration between traditional and digital touchpoints.
• Collaborate with performance, programmatic, and data teams to drive measurable impact.
• Support advanced targeting and audience strategy leveraging Groupe data capabilities.

• Define KPIs across awareness, consideration, and conversion.
• Monitor campaign performance and lead optimization conversations.
• Translate analytics into clear client-ready insights and recommendations.
• Drive test-and-learn frameworks to improve efficiency and effectiveness.

• Act as day-to-day strategic lead on assigned accounts.
• Present integrated strategies with clarity and confidence.
• Build strong client relationships grounded in trust and performance.
• Proactively bring innovation, trends, and media opportunities to clients.

• Work cross-functionally with investment, performance, strategy, creative, and commerce teams.
• Partner with Groupe specialists to unlock connected identity, data, and technology solutions.
• Contribute to agency thought leadership and internal capability development.

• 4–8 years’ experience in media strategy and planning.
• Strong understanding of both traditional and digital ecosystems.
• Experience with full-funnel campaign planning and measurement.
• Working knowledge of key platforms (Telmar, Wizzad, Meta, Google, programmatic DSPs, ad servers, analytics tools).
• Strong analytical and storytelling skills.
• Commercially savvy with an ROI mindset.
• Ability to manage multiple projects in a fast-paced environment.

• You think in business outcomes, not just media metrics.
• You are equally comfortable discussing brand equity and CPM targets.
• You are curious about data, technology, and innovation.
• You thrive in integrated teams and enjoy connecting the dots.
• You balance creativity with accountability.

• Work on leading local and global brands.
• Access to world-class data, tools, and global best practices.
• Collaborative, forward-thinking culture.
• Real opportunities for growth within Publicis Groupe.