Salesforce Marketing and Data Cloud Architect

Salesforce Marketing and Data Cloud Architect About the job Salesforce Marketing and Data Cloud Architect

• 3+ years of experience working with Marketing Cloud platforms
• Salesforce Marketing Cloud certification (Admin, Consultant, Developer or Email Specialist)
• Technical educational background in a related field (Bachelors degree, Masters degree, etc.)
• Extensive knowledge of database marketing
• Excellent interpersonal and communication skills
• The ability to provide quick solutions and recommendations

Responsibilities:

• Present interval executive-level Salesforce platform demonstrations, and run through all features (i.e. content builder, journey builder, etc.) upon request.
• Set up and configure data models.
• Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.
• Design platform configuration and data feeds to run effective automated email campaigns.
• Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, data segmentation, customer journey, and such.
• Identify and troubleshoot platform and data feed-related issues.
• Advise teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates.
• Optimize internal processes based on team requests, opportunity gaps, and business requirements.
• Communicate project initiatives to relevant stakeholders.