B2B Go-to-Market Engineer

About The Role

We’re hiring a B2B GTM Engineer to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused: you will build prospect lists, implement and administer Hub Spot, deploy outbound sequences, maintain deliverability infrastructure (SPF/DKIM/DMARC), build automations, and continuously optimize performance based on data.

If you enjoy solving operational problems, building clean systems, and improving results through structured iteration, you’ll do well here.

• List Building, Data Operations & Targeting
• Build and maintain high-quality prospect lists using tools like Apollo, Clay, and other data sources.
• Clean, dedupe, validate, and format lead data for outreach and CRM imports.
• Enrich contacts/companies with required fields (titles, seniority, industry, employee count, location, domain, etc.).
• Apply suppression rules to avoid duplicates, existing customers, bad‑fit accounts, and deliverability risks.
• Hub Spot Implementation & CRM Administration (Primary)
• Set up and manage Hub Spot CRM structure:
  Pipelines, stages, lifecycle logic, properties, views, and object structure (contacts/companies/deals).
• Configure automations using Hub Spot workflows (where applicable)
• Lead routing, task creation, SLAs, status updates, deal creation rules, follow‑up logic, and internal notifications.
• Ensure clean data mapping between outbound tools and Hub Spot
• Imports, field mapping, naming conventions, and standardization.
• Maintain CRM hygiene and operational consistency (data quality, dedupe rules, process adherence).
• Outbound Sequence Deployment & Tool Execution
• Build, launch, and manage outbound sequences (typically email‑first, sometimes multichannel).
• Configure cadence, throttling, and reply handling rules to protect sender health and ensure clean handoff.
• Own campaign QA before launch: variables, formatting, links, segmentation, inbox alignment, suppression.
• Deliverability & Email Infrastructure (Primary)
• Set up and maintain outbound email infrastructure
• Sending domains, inboxes, warm‑up, DNS records (SPF, DKIM, DMARC).
• Monitor deliverability health continuously: bounce rates, spam signals, reputation, and sending limits.
• Troubleshoot issues fast and implement remediation (list cleanup, domain changes, throttling, copy adjustments).
• Analytics, Reporting & Continuous Improvement
• Track performance and operational KPIs: deliverability, reply rates, positive reply rates, meeting rates, and conversion into pipeline stages.
• Analyze results weekly and implement structured improvements (targeting, messaging, sequencing, volume, routing).
• Maintain documentation: SOPs, checklists, configuration notes, and repeatable playbooks.

• Strong Hub Spot experience (setup/admin mindset): pipelines, properties, workflows/automation, imports, reporting basics.
• Hands‑on experience with outbound tooling such as Apollo, Clay, Instantly / Smartlead / similar.
• Solid deliverability fundamentals: SPF / DKIM / DMARC, domain warm‑up, sending best practices.
• Strong spreadsheet ability (Sheets/Excel): cleaning, transformation, QA, dedupe logic.
• Comfort working across multiple tools and keeping systems clean and aligned.

• Technical and detail‑driven: you don’t ship broken variables or messy CRM data.
• Process‑oriented: you build repeatable systems, not one‑off fixes.
• Self‑managed: you can run multiple implementations/campaigns without constant supervision.
• Clear communicator: you can explain what changed, why, and what happens next.

• Experience with Hub Spot integrations (email tools, calling tools, enrichment tools).
• Experience building SOPs and standard operating templates for scale.
• Familiarity with B2B lead gen agencies or multi‑client environments.

• Hub Spot System Quality: clean pipelines, accurate properties, reliable automations, minimal data errors.
• Deliverability Health: low bounce rate, stable reputation, consistent sending without inbox issues.
• Operational Execution: campaigns launched on time, correct segmentation, correct handoffs, clean logging.
• Performance Improvement: measurable uplift over time in positive replies and meetings through iteration.

Contractor role, paid at market‑related rates based on experience and scope.

Send your resume + a short summary of:

• Your Hub Spot implementation experience (what you’ve built/configured).
• Tools you’ve used (Apollo/Clay/Instantly/etc.).
• A quick example of a deliverability or automation problem you solved.