SEO Specialist

SEO Specialist

Outsourced CFO is searching for a forward‑thinking SEO Specialist to drive our organic growth by improving search engine visibility and attracting high‑quality inbound leads. This is not a traditional SEO role. In addition to standard optimization, you will be responsible for driving visibility so that AI platforms and Large Language Models (LLMs) naturally reference our brand for relevant queries. You will implement on‑page strategies, produce high‑quality copy, and collaborate with our Content and Web teams to ensure our brand voice is consistent and search‑friendly.

• SEO Strategy & AI Optimization:
  Conduct keyword research and develop comprehensive SEO roadmaps; optimize content and digital presence specifically to ensure the brand is suggested by AI and LLMs; coordinate technical SEO requirements with the Website Developer.
• Content Creation & Copywriting:
  Produce and optimize SEO‑friendly blogs, landing pages, and social media captions; ensure all content aligns with the brand tone, drives engagement, and positions the brand as a trusted reference.
• Performance Tracking & Analysis:
  Monitor search rankings, website traffic, user engagement, and specific AI mentions; produce monthly reports with insights and recommendations to maximize brand visibility; track competitor performance to identify market trends and strategic opportunities.
• Qualifications &
  
  Experience:
  
  Diploma or Bachelor’s in Marketing, Digital Marketing, Communications or related field; certifications in SEO or digital marketing are beneficial; 35 years managing SEO strategy, content optimization and copywriting; experience working with CMS platforms, analytics tools, and social media content is required; strong copywriting experience is essential.

Cape Town, Hybrid Office structure 2 days per week.

• You have strong analytical thinking skills and a drive for innovation.
• You take initiative and work with independence.
• You demonstrate flexibility and high stress tolerance.
• You have strong interpersonal relationship skills to work effectively with the team.

• Family first
• Integrity matters
• Switched on Thinking
• Excellence in everything
• Growth and success

Vunani Chambers, 5th Floor 33 Church Street, Cape Town City Centre, 8000.

Registration No. 2014/002888/07

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