Performance Marketing Specialist

About Shop2

Shop

The ability to make a payment quickly and at a low cost is an underestimated bedrock of our economy in South Africa. Payments are the financial lifeline of every business and individual. We are on a mission to help entrepreneurs participate and prosper in the digital economy by solving their payments challenges.

When you join Shop2

Shop, you join a team of people driven by a shared purpose for why we do what we do every day. The experience of collaboration across teams will be unrivalled. The feeling of belonging to a talented team of people will make this your last career stop. You will find a stimulating and challenging smorgasbord of problems to solve with the aim of supporting entrepreneurs in South Africa.

As a Performance Marketing Specialist at Shop2

Shop, you’ll be responsible for driving lead generation, customer acquisition, and business growth through data-led digital campaigns. You’ll plan, execute, and optimise paid media campaigns across platforms such as Google, Meta, and emerging channels. Your role is highly analytical and creative — combining content insight, campaign design, and deep performance tracking to maximise ROI. You’ll collaborate with the design, product, and BI teams to ensure each campaign is relevant, measurable, and aligned with business goals.

Cape Town or Stellenbosch office

• You’re results-driven and get excited by improving performance metrics
• You’re deeply comfortable with data and love drawing insights from dashboards
• You have strong campaign instincts and know how to translate briefs into high-performing ads
• You enjoy A/B testing, landing page iterations, and learning from every campaign
• You’re organised, proactive, and able to manage multiple projects at once
• You enjoy collaborating with creatives and analysts — and can speak both their languages
• You love keeping up with performance trends, platform changes, and digital best practices

Plan, execute, and optimise digital campaigns

• Set up and manage paid digital campaigns across Google Ads, Meta, and other platforms
• Align campaigns with strategic objectives: lead generation, acquisition, engagement, or conversion
• Conduct A/B testing across ads and landing pages to improve performance
• Adjust campaigns based on performance, audience behaviour, and market insights

Success = Campaigns deliver strong ROI, customer acquisition costs are optimised, and results are clearly reported

Analyse, report, and drive improvements

• Produce regular reports and dashboards for internal teams and senior stakeholders
• Provide actionable recommendations to improve creative, copy, budget allocation, or channel mix

Success = Performance insights lead to measurable improvements in future campaigns

Collaborate on content and creative

• Brief and work with designers to create platform-relevant visuals and copy
• Provide input on messaging, offer positioning, and audience segmentation
• Align creative with campaign intent, audience needs, and Shop2
  
  Shop’s brand voice

Success = Creative output supports campaign performance and resonates with the target audience

Explore new trends, tools, and opportunities

• Stay ahead of platform algorithm changes, ad policy updates, and performance trends
• Recommend new channels, formats, or tools to increase campaign efficiency
• Test new campaign ideas in partnership with the team

Success = Campaign strategy evolves continuously to stay competitive and innovative

Develop your skills and contribute to the team

• Participate in monthly KPI check-ins and performance reviews
• Complete required learning to stay current with trends, platforms, and best practices
• Share learnings with the team and look for ways to improve how we work

Success = A proactive, growing team member who contributes to collective performance

• Performance Focus – Obsessed with results, from CTR to CAC to ROI
• Analytical Thinking – Confident in interpreting data and turning insights into action
• Attention to Detail – Spot trends and inconsistencies in ad data and reporting
• Multi-Tasking – Balance multiple campaigns and timelines without losing sight of…