Paid Media Manager

We are looking for a highly skilled and results-driven Paid Media Manager to lead and manage all paid media activity across our client portfolio. This role is perfect for someone who is strategic yet hands-on, with deep platform knowledge, strong leadership skills, and a creative mindset. You will oversee paid media and social teams, manage budgets across multiple clients, and work closely with strategists, creatives, and account leads to deliver high-performing, ROI-focused campaigns.

Responsibilities

• Develop and lead comprehensive paid media strategies aligned to client objectives, brand goals, and performance targets

• Translate marketing objectives into full-funnel paid media plans covering awareness, engagement, leads, and conversions

• Identify growth opportunities across platforms, audiences, formats, and creative approaches

• Guide platform selection and budget allocation to maximise impact and return on investment

• Oversee the setup, management, and optimisation of paid media campaigns across platforms such as Meta, Google, You Tube, Linked In, and others

• Ensure campaigns are optimised for performance, cost efficiency, and scalability

• Drive ongoing testing of audiences, creative, messaging, and formats to improve results

• Maintain platform best practices, compliance, and up-to-date industry knowledge

• Manage and oversee paid media budgets across multiple clients and campaigns

• Track spend, performance, and ROI to ensure efficient use of budgets

• Ensure campaigns meet agreed KPIs and performance benchmarks

• Implement month-on-month optimisation and growth strategies to improve results

• Lead performance reporting across all paid media activity, analyse data, and translate results into actionable insights

• Present performance updates, learnings, and optimisation plans to internal teams and clients

• Manage and mentor paid media and social media team members, allocate workload, set priorities, and provide guidance and performance feedback

• Foster a collaborative, high-performance culture within the digital team

• Work closely with brand strategists, creatives, account managers, and content teams to ensure alignment between paid media, organic social, creative, and broader marketing strategies

• Support client presentations, strategy sessions, and campaign planning discussions

• Act as a subject-matter expert on paid media within the agency