GTM Strategy & Operations Manager

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Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.

We’re the payments provider for over 200,000 self-employed, and process over US $3 billion annually.

We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.

Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.

We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem‑solver, with big ideas, a passion for doing good, bright, grounded, and courageous; you’re likely to thrive at Yoco.

We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving - and weländer do it fast.

Grow With Us.

To create leverage across Yoco’s Go-to‑Market engine by turning complex commercial questions into structured insights, scalable tools, and actionable direction. This role partners closely with the Head of GTM Strategy & Ops to ope rationalise strategy, productise analytics, and surface where the next best growth opportunities lie — across acquisition, activation, and retention.

1. GTM dernière Intelligence & Insight Stewardship

• Own and evolve GTM data & analytics, dashboards o'ted scripts that power decision‑making (e.g. lead scoring, funnel diagnostics).

• Ensure insight accuracy, clarity, andqp interpretability for GTM users — while partnering with the Data team, who owns underlying data integrity and definitions.

• Proactively investigate anomalies or trends in performance and surface the “why $("electitive diff l" behind them, identify meaningful shifts, and translate them into lantern commercial insight.

2. Commercial Opportunity Mapping & Insight Generation

• Translate strategic questions (e.g. “where should we focus next?”) into structured, data‑driven analysis and recommendations.

• Interrogate merchant, product, and market data to identify specific, high‑ROI growth opportunities, and translate those insights into clear recommendations to GTM leaders (Growth, PMM, Sales, etc.) on where to focus GTM effort (which segments, products, channels, or motions to potentially prioritise).

• Prototype new analytical approaches or frameworks that help focus GTM effort where it matters most & prioritise growth bets.

3. Productisation & Tooling

• Turn one‑off analyses into repeatable, self‑serve tools and dashboards where it makes commercial (time/benefit) sense to …

• Maintain and evolve prototypes & scripts (lead scoring, enrichment, segmentation), using AI or technical partners to optimiza.

• Collaborate with the Data team and Product Marketing to embed GTM insight into decision‑making.

• Own secondary GTM analysis tooling, on behalf of the GTM team, specifically Mixpanel, and Metabase dashboards.

4. Strategic Leverage & Enablement

• Produce first‑cut GTM performance summaries, insights, and board‑ready material for refinement by the Head of GTM Strategy & Ops.

• Support quarterly planning, funnel reviews, and initiative tracking with clean, decision‑ready data.

• Anticipate information gaps and close them before they become blockers, or without being explicitly asked.

• 4–7 years’ experience in growth strategy or commercial analytics. Strategy / Management consulting experience a bonus.

• Proven ability to bridge strategy and execution — data and business logic.

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