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Digital Marketing

PPC Specialist – Gaming, Betting & Gambling – Market related

Job in Cape Town, 7100, South Africa
Listing for: Initiate International
Full Time position
Listed on 2026-01-21
Job specializations:
  • Education / Teaching
    Digital Marketing
Job Description & How to Apply Below
Position: PPC Specialist – Gaming, Betting & Gambling job – Market related salary

We are seeking a talented PPC Specialist with a fervent dedication to digital marketing and a demonstrated history of effectively overseeing and refining PPC campaigns to join our client’s team in Cape Town. The perfect fit will possess a blend of analytical prowess, creativity, and a solid grasp of industry standards. This role demands an intimate familiarity with PPC platforms, adept data analysis skills, and a relentless pursuit of staying abreast of cutting-edge trends.

Your key job responsibilities as the PPC Specialist in Cape Town will include:

  • Develop and execute PPC strategies in line with business objectives
  • Monitor and optimize campaigns across platforms like Google Ads, Bing Ads, and other relevant channels
  • Conduct keyword research for campaign enhancement
  • Craft compelling ad copy aligned with campaign goals
  • Perform A/B testing to enhance ad performance
  • Conduct thorough keyword research to pinpoint high-performing keywords
  • Regularly refine keyword lists for improved campaign efficacy
  • Effectively manage PPC budgets for optimal ROI
  • Monitor daily spend and adjust bids as necessary
  • Utilize analytics tools to track and analyze campaign effectiveness
  • Deliver regular reports with actionable insights
  • Stay updated on PPC platform changes and industry trends
  • Implement best practices and propose new strategies based on emerging trends

    • Requirements for this PPC Specialist job in Cape Town:

  • Bachelor’s degree in Marketing, Advertising, Business, or a related field
  • Demonstrated track record (minimum 3 years) in enhancing PPC campaign performance
  • Proficiency in Google Ads, Bing Ads, and other relevant PPC platforms
  • Strong analytical aptitude and problem-solving abilities
  • Competence in data analysis tools and Excel
  • Exceptional communication and collaboration capabilities
  • Google Ads and Bing Ads certifications are advantageous
    • Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
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