Digital Ad Operations Manager: Rainmaker

Role Purpose

The Senior Manager Digital Ad Ops plays a major part in the strategic development and enablement of our precision marketing proposition within the business.

The role manages the advertising operations team, overseeing scheduling, implementation and optimisation of all advertising campaigns in order to ensure accurate and timely execution across all digital channels.

The role traffics and manages these campaigns by working with sales departments, advertisers, technology teams and clients to ensure smooth delivery of the campaign, while regularly generating ad server reports that communicate a campaign's status and directly inform the team's next steps. This role manages a team of specialists in ad platforms and traffic operations and maintains a seamless and efficient way of working between the ad operation team and the wider business.

Role Description

• Leads and ensures the smooth execution of the day-to-day activities within the ad ops department.
• Serves as the main point of contact between the advertising operations department and the account management team.
• Leads innovation for the team, enabling constant improvement in performance and thereby continuous achievement of sales and overall business targets.
• Deploys sophisticated tools and processes that are best suited for the business to achieve its digital channel objectives.
• Provides guidance and knowledge transfer on latest trends in digital marketing techniques, ad-serving methodologies, new technologies, and existing systems.
• Uses data sets from existing campaigns to influence strategies for upcoming campaigns, in addition to considering performance metrics, behavioral and transactional targeting, to ensure improved ROAS for our clients.
• Works with the sales, content and strategy team in defining the planning, inventory management, prioritisation, testing, scheduling, and delivery of advertising programs and campaigns.
• Monitors campaign delivery to ensure campaigns are running as expected and provides troubleshooting support for traffic issues.
• Analyses data, generates insights, prepares recommendations, and performs periodic optimizations that leads to increased sales, improved campaign performance and the achievement of the business' overall objectives.
• Reviews dashboards and ad campaign performances in order to generate informed, fact-based solutions that efficiently increase the performance of the clients' campaigns.
• Establishes processes and protocols for pre-launch prep work, including performing quality assurance on ad tags and creatives.
• Identifies, establishes, and implements the business' best practices on advertising campaign set-up, optimisation, measurement, and reporting.
• Troubleshoots tracking problems, develops solutions, and documents internal procedures for the campaign management team to adhere to in the execution of departmental duties.

Qualifications and experience

• Degree or Diploma in Marketing, Advertising, Media, Sales or related.
• +7 years' experience in a similar capacity or role in a retailer, brand or agency firm with a depth of understanding of ad-serving capabilities, measurement, app implementation, creative processes, dynamic ads, campaign management and digital media planning and buying processes – essential.
• Strong knowledge of the latest digital media platforms and solutions to know the scope at which advertisement campaigns should run – essential.
• Substantial experience managing a team through an advertising campaign from conceptualisation to the achievement of its set goals – essential.
• Strong knowledge of analytical methodologies and tactics for optimising data driven marketing campaigns (i.e., segmentation, predictive response models, etc.) - desired.
• Experience troubleshooting ad serving technical issues, for example, delivery investigation and third-party media issues, inclusive of the identification of several tag types, e.g., HTML and JavaScript, and potential issues associated with each - desired.
• Strong commercial acumen with demonstrated understanding of the media landscape and different online advertising pricing structures (CPC, CPM, CPA, etc.) - essential.
• Solid knowledge of Marketing principles,…