Sales Marketing Manager; GTM Operations – BPO

Role Purpose

This is a functional management role responsible for executing and optimizing Boomerang’s go-to-market operations across outbound sales, partnerships, and marketing.

You will manage day-to-day GTM activity, campaigns, CRM discipline, and partner enablement while contributing to deal execution on larger opportunities. This is not a P&L-owning executive role: strategic revenue ownership sits with the CEO / Commercial Lead.

Your mandate is to build operational excellence, pipeline consistency, and brand-safe growth across all commercial channels.

Commercial Mandate

You are accountable for delivering a predictable, well-qualified pipeline that supports company revenue targets through:

• Outbound new logo acquisition (UK & international)

• Partner-led opportunity generation

• Marketing-driven inbound and brand visibility

Revenue ownership sits with senior leadership;
your ownership is execution quality, pipeline health, and GTM performance.

Key Responsibilities

1. GTM Execution & Management

• Implement the company’s go-to-market strategy across segmentation, messaging, and campaign delivery.

• Translate leadership direction into operational GTM plans, campaigns, and workflows.

• Maintain dashboards for pipeline health, activity, conversion rates, and forecast hygiene.

• Act as the operational owner of sales and marketing processes.

2. Enterprise Sales Support

• Support senior leadership in high-value enterprise opportunities across long sales cycles.

• Lead early-stage qualification, discovery preparation, proposal coordination, and follow-up.

• Engage with operational decision-makers (COO, Head of Ops, Head of CX) in D2C/e-commerce and health-tech/pharmacy sectors.

• Ensure disciplined qualification and brand-safe selling practices.

3. Outbound & Pipeline Operations

• Manage outbound campaigns using Zoho CRM, Linked In Sales Navigator, and structured prospecting frameworks.

• Oversee email, Linked In, and account-based marketing activity.

• Ensure data quality, activity tracking, and reporting accuracy across the funnel.

• Monitor pipeline coverage ratios and highlight risks or gaps to leadership.

4. Partner Enablement

• Execute the partner GTM motion in coordination with the Head of Partner Relations.

• Support partner onboarding, joint campaigns, and co-selling workflows.

• Track partner-sourced pipeline, activity levels, and opportunity progression.

• Maintain documentation, propositions, and enablement assets.

5. Marketing & Brand Operations

• Manage messaging execution, campaign delivery, and agency coordination.

• Ensure consistency of positioning across outbound, inbound, events, and digital channels.

• Maintain and deploy core assets: website content, case studies, CRM automation, and marketing materials.

• Support thought leadership, events, and inbound initiatives with structured performance tracking.

6. Team Leadership

• Manage and coach:

• Business Development Officers (BDOs)
• Sales Development Reps (local or UK-based)
• Commercial support and social media resources
  
  • Set performance standards, activity targets, and coaching routines.
  
  • Build a culture of structured execution, accountability, and data-driven GTM management.

Success Metrics

Core KPIs

• Qualified pipeline volume

• Campaign performance and conversion rates

• CRM accuracy and reporting discipline

• Partner-sourced opportunity flow

• Inbound lead quality and brand visibility

Year-1 Outcomes

• Predictable, well-structured enterprise pipeline

• Operational GTM engine across outbound, partners, and marketing

• Clean CRM governance and forecasting discipline

• Strong support of leadership-owned revenue targets

Required Experience & Profile

Commercial & Operations

• Experience in B2B services sales or marketing operations (BPO, SaaS, managed services, CX, or enterprise solutions).

• Track record managing outbound campaigns, SDR/BDO teams, and CRM-driven sales processes.

• Exposure to enterprise or complex deal environments (long sales cycles preferred).

Technical & Tooling

• CRM management experience

• Linked In Sales Navigator – preferred

• Marketing automation platforms – preferred

• Proposal coordination, deal support, and reporting tools – preferred

Operating Style

• Highly…