Head of SEM; PPC

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results. Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.

Is it a match? You’re in.

Ready to lead, scale, and disrupt? We're looking for a sharp mind and steady hand - someone who thrives in fast-paced environments, brings creativity to the table, and knows how to turn strategy into action.

Location:

This position requires working on-site/relocation to Lisbon!

You will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms. Experience in iGaming is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy, compliance regulations, analytical skills, and setting department strategy.

• Lead the global paid search strategy across Google Ads, Bing, You Tube, ASA, and UAC
• Build and manage a high-performing team of SEM/PPC managers
• Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals
• Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances
• Apply tactics to stay competitive in crowded markets while maintaining platform integrity
• Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance
• Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure
• Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys
• Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms
• Educate and upskill internal teams on the latest SEM trends and best practices

• 5+ years of Paid Search experience, with at least 2 years in a leadership role
• Mandatory experience in iGaming sector
• Proven success managing global campaigns across multiple geographies and platforms
• Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques
• Expertise in campaign structure, automation, tracking, attribution, and performance reporting
• Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.
• Excellent communication, leadership, and decision-making skills
• Fluent in English; additional languages are a plus

• Competitive salary + performance-based bonus
• Relocation support, if needed
• A leadership opportunity in a fast-scaling international company
• Exposure to high-growth, data-driven industries and brands
• A collaborative, open culture and access to cutting-edge tools

Interested in building your career at Medier? Get future opportunities sent straight to your email.