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Founding BDR; Outbound

Job in Palmerston, Ontario, Canada
Listing for: Rethoric
Full Time position
Listed on 2026-03-13
Job specializations:
  • Sales
    Sales Development Rep/SDR, Business Development
  • Business
    Business Development
Salary/Wage Range or Industry Benchmark: 60000 - 100000 CAD Yearly CAD 60000.00 100000.00 YEAR
Job Description & How to Apply Below
Position: Founding BDR (Outbound)
Location: Palmerston

  • Consistent qualified pipeline generated every month
$60K – $100K OTE
  • Meaningful performance-based upside
  • Full-time role, PST–EST time zones mandatory.

You will join as a BDR focused on generating high-quality pipeline by booking qualified meetings with ICP founders and executives.

Over time, top performers can grow into owning larger parts of the revenue motion
, including deeper discovery, deal support, and eventually running full cycles.

You will work directly with the founder, help shape outbound strategy, and help build a repeatable pipeline engine from the ground up.

What You Will Do
  • Build and help scale the outbound motion
  • Create targeted account lists aligned to ICP across SaaS, fintech, and AI
  • Craft messaging, outreach sequences, and talk tracks for multi-channel outbound
  • Run outbound campaigns across Linked In, email, and other channels
  • Book qualified meetings with founders and executives
  • Partner with the founder to convert content demand into pipeline
  • Track activity, pipeline, and performance metrics in CRM
  • Help improve messaging, positioning, and targeting based on market feedback
What Great Looks Like
  • AI-native - skilled in using AI tools and workflows
  • Consistent qualified pipeline generated every month
  • 3x to 5x qualified pipeline coverage created through outbound
  • 20 to 30 qualified meetings booked per month (quality over volume)
  • Strong meeting-to-opportunity conversion
  • Clean CRM hygiene and reliable activity reporting
  • Fast ramp time and strong ownership of outbound metrics
  • Consistently brings new ideas for pipeline generation and takes ownership of testing and executing them end to end
Ideal Experience
  • 1 to 3 years in BDR, SDR, or outbound-focused sales role
  • Experience selling B2B SaaS or services to US-based companies
  • Strong outbound experience without relying on inbound pipeline
  • Proven ability to build pipeline from scratch
  • Comfortable with CRM tools, sequencing tools, and spreadsheets
  • Native or near-native English communication and writing skills
  • High urgency and strong execution discipline
Traits We Value
  • Direct communicator
  • Builder mindset
  • Comfortable operating with autonomy
  • Thrives in fast-moving environments
  • Highly coachable and collaborative
  • Strong ownership mentality
Compensation
  • Base salary + variable OTE ($60K – $100K total)
  • Uncapped commission
  • Clear performance accelerators
  • Bonus potential tied to team or revenue milestones
Why This Role Is Different

You won’t be one of 30 reps running scripts. You’ll be leading the entire outbound motion.

You’ll work directly with the founder, influence strategy, and help build the outbound engine that drives company growth.

If you want to learn how founder-led GTM actually works, this is that environment.

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