Senior Campaign and Marketing Strategist

About this

The University of Victoria is one of Victoria's largest employers and one of Canada’s best diversity employers. Together we are more than 5,000 dedicated faculty, librarians and staff supporting the University of Victoria’s diverse academic programs, world-class research and commitment to civic engagement.

University Communications and Marketing positions and promotes UVic across various channels. We build familiarity, affinity and trust with our audiences, by:

This work strengthens public perception of UVic, which improves our reputation and attracts support.

We’re seeking a Senior Campaign and Marketing Strategist to provide strategic leadership and hands-on expertise across complex marketing and campaign initiatives. In this role, you'll ensure that campaigns are grounded in audience research, aligned with institutional priorities and delivered through integrated, multi-channel approaches.

If you’re a marketing-savvy, team-centred professional with a passion for supporting higher education, we invite you to apply and become a member of our fun and dynamic department.

As a part of your application, please include a cover letter that demonstrates your experience developing and implementing integrated marketing and campaign strategies that support organizational priorities and deliver measurable results.

* This position is eligible for a hybrid flex arrangement*

The salary range for this position is:

Mandate:
Reporting to the Manager, Paid Marketing, Analytics and Systems, the Senior Campaign and Marketing Strategist provides strategic leadership and hands-on expertise across complex marketing and campaign initiatives  role ensures that campaigns are grounded in audience research, aligned with institutional priorities and delivered through integrated, multi-channel approaches.

Objectives:

Workload may increase during key campaign milestones or launch periods.

This position requires a level of education, training, and experience equivalent to an undergraduate credential in communications, advertising or marketing, or a related field plus minimum 5 years of relevant experience in campaign planning and project coordination. An equivalent combination of education, training, and experience may be considered.

Knowledge, skills, and abilities include: