Sr Associate Brand Manager - Broth

Sr Associate Brand Manager - Broth page is loaded## Sr Associate Brand Manager - Broth locations:
USA - NJ - Camden time type:
Full time posted on:
Posted Todayjob requisition :
Req-62821
** Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.
**** Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
**** Why Campbell’s…
*** Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
* Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
* Campbell’s offers unlimited sick time along with paid time off and holiday pay.
* If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
* Giving back to the communities where our employees work and live is very important to Campbell’s.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
* Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
** How you will make history here...
*** Shape the future of the Broth, Stock and Bone Broth business by driving strategic brand growth and innovation across a dynamic consumer landscape.
* Lead initiatives that evolve brand foundations and ensure long-term pipeline sufficiency and optimize portfolio architechure through innovation and insight.
* Champion data-driven decision-making and cross-functional collaboration to deliver impactful brand experiences.
* Influence how our iconic brand shows up across consumer touchpoints, ensuring relevance and resonance in a rapidly changing market.
* Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization.
** What you will do...
**** Brand Strategy & Foundations
*** Develop strategic frameworks for 3–5 year growth plans to ensure innovation pipeline sufficiency.
* Evolve brand foundations to reflect changing consumer needs and market dynamics.
* Provide insights to inform product development and brand positioning.
** Manage Commercialization Projects
*** Partner with cross-functional teams to build a pipeline of new products and platforms that align with strategic brand goals.
* Oversee full lifecycle from concept to execution.
* Lead cross-functional teams to deliver projects on time and within budget.
* Communicate project status, risks, and opportunities to internal stakeholders.
** Business Planning & Execution
*** Collaborate with brand operations to inform monthly integrated business planning cycles.
* Track KPIs and business performance metrics to assess success and identify improvement opportunities.
** Market & Competitive Intelligence
*** Become the business expert on the Broth business and the competitive landscape.
* Synthesize multiple data sources to guide strategic decisions and recommend actionable solutions.
* Identify emerging trends, consumer needs, and market gaps.
** Brand Activation
*** Collaborate with consumer insights, integrated marketing and sales to develop campaign KPIs and tactical plans aligned with brand positioning and target audiences.
* Ensure consistent brand expression across all consumer touchpoints, including in store, digital, social, PR, and media.
** Who you will work with...
*** Brand team
* Cross-functional partners including Sales, R&D, Innovation, Consumer Insights, Finance, Integrated Marketing and Supply Chain
* Leadership and internal stakeholders across the Campbell Meals & Beverage Division
** What you bring to the table...
*** Bachelor’s degree required
* 3+ years of brand management experience (MBA may count for some experience)
* Strong strategic, creative, and…