Sr. Manager, Digital Marketing

** Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.
**** Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
**** Why Campbell’s…
**** How you will make history here...
**** Compensation and Benefits:
** The target base salary range for this full-time, salaried position is between $91,400-$131,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
** The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
*** Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
* Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
* Campbell’s offers unlimited sick time along with paid time off and holiday pay.
* If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
* Giving back to the communities where our employees work and live is very important to Campbell’s.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
* Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
* We’re looking for a transformational leader in digital marketing — a visionary with the strategic mindset, creative depth, and technical fluency to reshape how millions of consumers experience our brands online. As Senior Manager, Digital Marketing, you’ll lead the charge to reimagine our websites and email platforms from transactional touchpoints to immersive, insight-driven brand experiences.
* This role is more than optimization — it’s about designing what’s next. You'll blend human-centered design with cutting-edge technology and advanced data strategy to unlock new value, elevate performance, and future-proof our digital ecosystem in an AI-driven era.
* This is a hands-on, high-impact position for a strategic thinker who’s equally comfortable rolling up their sleeves to get things done.
** What you will do...
**** Lead Digital Experience Strategy
*** Define and champion a visionary consumer-first strategy that reimagines consumer engagement across digital touchpoints.
* Architect intuitive, high-performing user experiences rooted in behavioral data and consumer insights.
* Build scalable design systems that reflect brand voice and adapt to evolving expectations.
* Lead the team responsible for all brand websites and email platforms, ensuring consistency and innovation across the portfolio.
** Drive Performance-Led Design
*** Oversee day-to-day execution with a focus on measurable outcomes — conversion, engagement, loyalty, and growth.
* Foster a culture of agile iteration through A/B testing, behavioral analytics, and real-time optimization.
* Continuously evolve user journeys using AI-driven personalization and emerging trends.
** Own SEO, GEO & AEO Strategy
*** Implement enterprise-level SEO strategies to drive discoverability and organic performance.
* Shape the future of search through Generative Engine Optimization (GEO) and…