Campaigns & ABM Specialist

Campaigns & ABM Specialist

Location: Cambridge

Salary: £35,000 - £42,000 depending on experience

Vacancy Type: Permanent

The Campaign & ABM Specialist is responsible for planning, executing, and optimizing multi-channel demand generation campaigns and account-based marketing (ABM) programmes across the Goodfellow Group.

Reporting to the Demand Generation Manager, this role translates strategy into measurable campaigns that engage target accounts and buying groups, support both e-commerce sales and lead generation, and accelerate opportunities through the funnel.

This is a hands-on, revenue-focused role, ideal for someone who enjoys owning campaigns end-to-end, working cross-functionally with Sales and regional teams, and continuously improving performance through data and experimentation.

Key Responsibilities

• Plan, build, and execute multi-channel demand generation campaigns, with a strong focus on email marketing and ABM.
• Support the execution of ABM programmes for priority accounts and sectors by orchestrating assets, ads, emails and sales alignment.
• Set up and manage campaigns in Hub Spot, including emails, workflows, lead scoring and segmentation.
• Monitor campaign performance and optimize activity based on engagement, conversion, and pipeline impact.
• Collaborate with Sales, and internal stakeholders to ensure campaigns are aligned with commercial priorities.

Key Requirements

• Experience in B2B lead generation, demand generation, or campaign execution roles. (B2B e-commerce experience is a plus).
• Hands-on experience with email marketing and marketing automation tools (Hub Spot preferred).
• Understanding of account-based marketing and multi-touch B2B buying journeys.
• Strong organizational skills and ability to manage multiple campaigns at the same time.
• Fluency in French, German, or both is a plus

Key Expectations

• Campaigns are delivered on time, accurately, and aligned with demand generation priorities.
• Email and ABM activity show ongoing improvement in engagement and conversion performance.
• Contribute actively to the marketing team, collaborating across demand generation, product, content and UX teams.
• Operate with a high level of ownership, supporting the Demand Generation function with reliable campaign execution and actionable insights.

Salary & Benefits

• Competitive salary, dependent on experience.
• 22 days Annual Leave rising to 25 days
• Flexible working arrangements, where applicable, to support work-life balance
• Enjoy company-funded private healthcare, giving you peace of mind and access to quality care. Please note that employees are responsible for any applicable tax
• Generous company pension scheme with a 5% employer contribution to help you plan for a secure future
• Comprehensive protection with Critical Illness and Life Assurance cover, giving you and your loved one s peace of mind
• Company Sick Pay scheme available, inclusive of Statutory Sick Pay, to support you during periods of illness
• Employee Assistance Programme (EAP) for mental health and wellbeing support
• Professional development opportunities, where applicable, including training and support for qualifications
• Onsite car parking and complimentary refreshments
• Plus a programme of social events during the year

To Apply

If you feel you are a suitable candidate and would like to work for Goodfellow, please do not hesitate to apply.