Senior Manager, Demand Generation Cambridge, MA

We’re Proton. We build AI-native software for the distribution industry—an $8 trillion market that tech forgot.

We’re the #1 AI-powered CRM for distributors. And we’re not stopping there. Our second product is live and growing fast. Another new product launches in March. Then more.

We’re hiring a Senior Demand Generation Manager to own and scale pipeline generation at Proton, with paid acquisition as a primary growth lever and AI-powered experimentation at the core. This is a hands-on role responsible for building, running, and optimizing paid programs that drive inbound demand and qualified pipeline. You’ll be part of a well-resourced Marketing team that includes a Content Marketing Manager, Product Marketing Manager, and Field Marketing Manager, and you’ll report directly to the Head of Marketing while partnering closely with Sales.

This role owns demand generation strategy end-to-end, with clear accountability for paid performance, pipeline impact, and turning ideas into live campaigns quickly. You’ll have direct influence on how we invest marketing dollars and how Proton goes to market as we scale. This will be a hybrid role with 3 days per week at our Harvard Square office. The salary will be between $140k-180k + equity.

• Own paid acquisition
• Lead strategy and execution across paid channels, including planning, budgeting, targeting, creative testing, and optimization. Treat paid as a core growth engine and continuously improve efficiency and pipeline contribution.
• Build AI-driven lead magnets
• Use AI-native tools to design and launch lead magnets such as interactive calculators, assessments, and micro-apps. Move quickly from idea to live asset without engineering support, using tools like Lovable or similar AI-powered app builders.
• Build the pipeline engine
• Design demand generation programs anchored in paid acquisition and supported by lifecycle and nurture campaigns. Ensure paid traffic converts into qualified leads and meaningful pipeline.
• Own performance and optimization
• Track paid performance against pipeline targets. Analyze results, identify opportunities, and make fast, informed adjustments to creative, messaging, audiences, and spend.
• Partner across Marketing and Sales
• Work closely with Sales and Marketing peers to align paid strategy with ICPs, messaging, and go-to-market priorities. Leverage content, product marketing, and field marketing to support paid campaigns and downstream conversion.
• Experiment and scale
• Continuously test new paid formats, channels, and AI-powered lead gen approaches. Double down on strong signal and build repeatable programs that scale with the business.

• Paid programs driving consistent, high-quality pipeline
• Building creative lead magnets independently with tools like Lovable
• Clear visibility into paid performance and ROI
• Improving conversion from click to qualified opportunity

• You’ve run paid demand gen end-to-end at a B2B SaaS company and generated multi-million dollars in pipeline from sales-qualified leads each quarter.
• You’re hands-on with AI-native tools and enjoy building your own creative tools and lead magnets.
• You bring strong judgment, operate independently, and don’t need heavy direction to make progress.
• You move quickly from idea to execution, learn through testing, and adjust based on results.
• You communicate clearly and work well across Marketing and Sales.
• You want to be in the office and collaborate closely with your team

• Recruiter Phone Chat
• Interview with Head of Marketing
• Brief Presentation to Marketing Team
• Interview with CEO
• Competitive salary and stock options—we want you to feel like an owner
• Unlimited PTO + 10 company holidays
• 401k with 3% company contribution (regardless of whether you contribute)
• Medical, dental, and vision insurance (options with 100% employer-paid premiums for employees)
• 12 weeks fully paid parental leave
• Annual company-paid offsites
• Professional Growth Fund for learning opportunities

Distribution is an $8 trillion industry that technology forgot. 75,000+ distributors globally. Half of their sales reps still don’t use a CRM. The ones that do are stuck with…