Paid Media & Partnership Activation Lead

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* Job Title:

** Paid Media and Partnership Activation Lead
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* Location:

** Cambridge, MA, Morristown, NJ
** About the Job
** Join the team transforming how healthcare is delivered for chronic and specialty conditions worldwide. In General Medicines, you’ll help drive meaningful outcomes in diabetes, transplant, and immunology - with the scale and urgency patients deserve.
** The Team:
** The AI-Driven Customer Engagement (AICE) team is transforming how Sanofi goes to market — redefining what modern marketing looks like. By blending human insight with AI, automation, and data, AICE is building a more intelligent, personalized, and efficient engagement model.
** Role Overview:
** The Paid Media & Partnership Activation Lead plays a pivotal role in turning strategic marketing priorities into actionable, high-performing activation plans across paid channels and partnerships.

Working closely with cross-functional marketing, media, and analytics teams, this role ensures that strategic direction is translated into precision media activation that drives measurable business outcomes. You will orchestrate the execution of integrated campaigns across markets and platforms, ensuring consistency, speed, and impact — while maintaining full compliance with Sanofi’s standards and regulations.

This position requires strong expertise in media activation, deep understanding of data-driven marketing, and the ability to connect strategy, content, and channel performance in a cohesive and operationally excellent way.
** About Sanofi:
** We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
** Main Responsibilities
**** Media Activation & Execution
*** Translate strategic marketing objectives into actionable media activation plans across digital, programmatic, social, search, and partnership channels.
* Partner closely with the dedicated media agency to ensure flawless campaign execution, budget adherence, and operational excellence.
* Manage media briefings, audience targeting, and channel selection to maximize reach and relevance.
* Collaborate with the (internal) creative teams to ensure assets are optimized for each audience and platform.
** Agency & Partner Collaboration
*** Serve as the primary liaison with Sanofi’s media agency partner, managing priorities, workflows, and deliverables across brands.
* Coordinate with the agency to track campaign progress, performance, and pacing, ensuring accountability and optimization at every stage.
* Manage key third-party partnerships (e.g., publishers, digital health platforms, and point-of-care networks) to extend Sanofi’s engagement reach.
* Evaluate and onboard new media or technology partners that enhance targeting, personalization, and measurement.
* Performance Measurement & Optimization
* Collaborate closely with the Intelligence & Optimization Lead to define media KPIs, performance metrics, and optimization frameworks.
* Analyze campaign data to assess performance, identify improvement areas, and refine future media investment strategies.
* Ensure data-driven decision-making and real-time performance insights are integrated into all campaign planning cycles.
* Lead regular performance reviews with agency and internal teams to translate insights into action.
** Operational Excellence & Compliance
*** Maintain clear, standardized processes for campaign setup, tracking, reporting, and post-campaign evaluation.
* Partner with the Content Strategy and Operations Lead to ensure all campaigns adhere to Sanofi’s internal policies, MLR standards, and data privacy regulations.
* Contribute to building scalable, repeatable frameworks for paid activation that can be applied across brands and markets.
** Innovation & Capability Building
*** Drive adoption of AI, automation, and data-driven approaches to enhance media precision, personalization, and ROI.
* Test and scale emerging media channels,…