Sr. Director, HCP Marketing - Rheumatology

Sr. Director, HCP Marketing - Rheumatology

Company: Takeda Pharmaceutical
Location: Cambridge, MA

About the role: Join Takeda as the Senior Director of HCP Marketing – Rheumatology. You will champion Takeda’s culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross‑functional teams and executive leadership to develop and execute strategies that ensure maximum success.

• Lead and create HCP marketing capabilities for the Rheumatology franchise, including launch strategy development, go‑to‑market strategy, and tactical planning for new product launch.
• Oversee the creation and execution of:
  • Branded and unbranded personal promotions
  • Branded and unbranded non‑personal promotions
  • Brand planning and competitive workshops
  • Salesforce national meeting marketing execution
  • Commercial medical insight generation through physician interactions and ad boards
• Maintain core brand message architecture and creative to align with brand and franchise strategic priorities.
• Orchestrate the brand plan process by mobilizing all functional leads to create a cross‑functional situation analysis, strategic direction, and full tactical build‑up and budget.
• Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction.
• Represent the brand on the Global Product Team (GPT) and on label updates.
• Support preparation for key financial and budget time points throughout the year.
• Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes.
• Oversee development and evolution of tactics and resources across all available channels – personal, non‑personal, congress.
• Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development.
• Manage high‑level relationships with key creative agencies and conduct yearly assessments for any core agency needs for the HCP audience.
• Represent brand‑specific commercial perspectives in organizational decision‑making related to Global Commercial Strategy, GPT, life‑cycle development, and clinical development programs.
• Manage a significant OPEX spend budget.

• Bachelor’s degree.
• 12+ years of commercial pharma experience, including significant U.S. HCP marketing experience and 5+ years in leadership positions with increasing responsibilities.
• New product launch experience.
• Commercial pharma experience in Psoriatic Arthritis, with an in‑depth understanding of the disease state, treatment paradigms, and future trends.
• Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork.
• Extensive experience in both marketing strategy and marketing execution.
• Proven track record in marketing innovation.
• Ability to understand and leverage analytics to drive decision making.
• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee its implementation.
• People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development.
• Management – Ability to set priorities, develop workflow processes, and direct staff.
• Communication – Ability to communicate ideas and data, both verbally and written, in a persuasive and appropriate manner.
• Budgeting – Ability to create and maintain an accurate budget for department expenses.

• MBA.
• Comprehensive understanding of pharmaceutical marketing methods, tools and concepts (e.g., market research, advertising, public relations, media placement).
• Experience working with specialty therapies, buy‑and‑bill reimbursement, complex biologics.

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best‑in‑class patient support programs. Takeda is a patient‑focused company that will inspire and empower you to grow through life‑changing…