Senior Director, DMD Patient Marketing

Director, ELEVIDYS Patient Marketing page is loaded## Director, ELEVIDYS Patient Marketing remote type:
Hybrid locations:
Cambridge, MAtime type:
Full time posted on:
Posted 30 Days Agojob requisition :
R-03077

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.

We’re looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.
** What Sarepta Offers
** At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity.

We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:
* Physical and Emotional Wellness
* Financial Wellness
* Support for Caregivers For a full list of our comprehensive benefits, see our website:
** The Importance of the Role
** Reporting to the Executive Director of ELEVIDYS Brand Lead, the Director of ELEVIDYS Patient Marketing will support the development and implementation of key patient brand strategies and initiatives in the US Market. The Director will support the development and execution of clear, concise, and actionable brand strategic and tactical plan to optimize the commercial success of Sarepta’s first DMD gene therapy asset, including evolution of branded promotional materials.

The Director will be responsible for managing the media strategy and execution, including development of branded social media channels. The Director will be responsible for collaborating with multiple cross functional groups, including but not limited to Medical Affairs, Patient Affairs, Sales, Regulatory, Market Research, Commercial Operations, Legal, and commercial leadership.
** The Opportunity to Make a Difference
*** Develop, create and implement branded promotional materials for patients inclusive of branded social and paid media advertising
* Support the evolution and execution of a Patient marketing strategy
* Enhance current patient initiatives such as branded social media, patient ambassador program, patient story-telling, etc., to help activate the DMD patient.
* Collaborate with Opinion Leader Programming and Sales to integrate KOL insights into brand strategics and initiatives.
* Understand market and disease dynamics to inform strategic recommendations.
* Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
* Manage all partnerships with vendors/agencies successfully and effectively
* Represent marketing function as the PRC reviewer for all promotional material
** More about You
*** BA/BS degree in business, marketing, science or related field required
* Minimum of 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
* Experience in brand marketing/product management is required; product launch experience in rare disease preferred
* Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
* Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
* Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
* Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
* Excellent communication skills and ability to influence across multiple functions
* Enthusiasm,…