Marketing Specialist

Marketing Specialist – Harvard Graduate School of Education

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By working at Harvard University, you join a vibrant community that advances Harvard's world‑changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Harvard Education Press (HEP) is a mission‑driven, independent, university press affiliated with the Harvard Graduate School of Education. Our mission is to provide practitioners and policymakers with the knowledge, tools, and information they need to understand and address the educational issues facing our society today and tomorrow. As a forum for the variety of thought in the field, we drive the conversation about education.

The Marketing Specialist is responsible for executing marketing efforts that drive brand awareness, audience engagement, and revenue growth.

• Develop and execute email marketing campaigns targeting unique audiences and sales goals using marketing automation tools
• Assume lead responsibility for marketing planning for a selection of titles each season
• Collaborate to develop visually compelling marketing materials
• Develop and track key marketing metrics and prepare regular performance reports
• Monitor, analyze, and optimize campaign performance using analytics platforms (Google Analytics, Marketing Cloud)

• Coordinate promotional events, webinars, and virtual engagements
• Manage conference marketing materials, booth displays, and promotional giveaways
• Manage and build relationships with HGSE key partners to support marketing efforts
• Build relationships with industry influencers, media contacts, and thought leaders
• Develop partnerships with industry organizations, educational institutions, and complementary brands

• Build and maintain strong relationships with authors, serving as the primary marketing contact from manuscript to post‑publication
• Collaborate with authors on marketing strategies, press outreach, promotional opportunities, and content development to support blogs, newsletters, case studies, and thought leadership pieces
• Support author events, book launches, webinars, and speaking engagements
• Work with authors to develop compelling marketing materials, including author bios, book descriptions, blurbs, media plans, and promotional content
• Manage author questionnaires and gather marketing intelligence for campaign development

• Manage marketing project timelines, budgets, and resource allocation
• Develop communication strategy to keep all parties informed of projects
• Coordinate with external vendors including designers, copywriters, and agencies
• Leverage automation to improve processes and outcomes, documenting best practices and contributing to process improvements

• Bachelor’s degree in marketing, communications, English, journalism, or related field, or equivalent work experience
• Minimum of 5 years’ work‑related experience in marketing, advertising, or communications
• Marketing Automation: experience with platforms like Marketing Cloud, Hub Spot, or Constant Contact
• Design Software: previous experience with Canva, Adobe Creative Suite, or similar design tools
• CRM Systems: familiarity with Salesforce or similar customer relationship management platforms
• Event Management: experience planning and executing marketing events and conferences
• Occasional travel as needed
• Ability to work overtime, including nights and weekends, when needed
• Any candidate wishing to be considered must supply a cover letter in addition to their resume

• Analytics: proficiency with Google Analytics and ability to interpret marketing performance data
• Project Management: strong organizational skills with the ability to manage multiple projects simultaneously
• SEO/SEM: understanding of search engine optimization and digital…