Director, US Media Strategy

This senior-level role requires a blend of pharmaceutical media strategic thought leadership, cross-functional collaboration, and deep analytical acumen. The ideal candidate will bring a proven track record in healthcare media strategy, Omnichannel Marketing, driving both DTC/Patient and HCP media strategies that meet brand and business objectives.  This role includes accountability for media performance, the management of our Media AORs, and deep understanding of how to utilize and drive capabilities like Live Ramp and related vendors as it relates to Identity resolution and media activation.
You will act as a thought partner with both the US brand teams & media agency of records in developing, evolving and pulling through the media strategies and measurement integrated with the broader omnichannel plans. The role will require an in-depth understanding of core audiences, identifying, and implementing optimal approaches to measurement, and deep knowledge of both the HCP and Patient media landscape, social media - both traditional and emerging.

This position will report to the Head of Omnichannel Excellence.
** What You’ll Do
**** Strategic Leadership
*** Lead the development and execution of integrated media strategies across both DTC/Patient and HCP audiences, supporting brand objectives.
* Serve as the media thought leader across the organization, educating stakeholders on evolving platforms, performance metrics, and innovative strategies.
* Lead with Media Agency the translation of business goals into high-impact media strategies, optimizing Rx lift.
* Ensure media plans fully integrate as part of a greater omnichannel go-to-market approach.
* Keep abreast with the latest media trends, technologies, and best practices to ensure media efforts remain innovative and effective.
* Be the point person with Privacy ensuring all media strategies and data usage comply with relevant regulations
** Media Planning & Buying Oversight
*** Partner closely with brand teams to understand brand strategies and ensure seamless execution according to media briefs and plans.
* Oversee media agency partners in the development, execution, and optimization of media plans across all digital channels (e.g., programmatic, social, paid and organic search). Ensure integration of paid, owned and earned channels.
* Guide channel mix and investment decisions based on audience insights, ROI modeling, and brand priorities.
* Ensure all media activities are compliant with regulatory and legal guidelines for pharmaceutical marketing.
* Be the SEO expert while collaborating with functional partners e.g., web, content optimizing organic search.
** Analytics & Optimization
*** Own accountability for media performance, ensuring investments deliver optimal impact by continuously refining strategies and execution for maximum effectiveness.
* Deep understanding of Live Ramps’ (and related capabilities/vendors) identity resolution/clean room and data onboarding capabilities, including integration workflows, data connectivity solutions, and audience activation across digital ecosystems.
* In collaboration with the Omnichannel measurement team, define media KPIs aligned to business goals and co-lead measurement frameworks for performance reporting.
* Leverage media performance analytics to drive data-informed optimization decisions, ensuring campaigns maximize ROI and meet brand objectives.
* With Omnichannel analysts, provide leadership in translating data into actionable insights, and optimizing campaigns for maximum impact and ROI
* Partner with advanced analytics team to leverage predictive analytics to optimize plans based advanced measurement models
* Interpret media data to identify trends, uncover insights, and drive continuous optimization.
* Lead development of media dashboards targeted to various internal groups (brand, executive)
* Development of A/B testing to support media innovation
* Leadership of media agency team to ensure the highest delivery of media performance and activation
* Collaborate with BIO, Brand Marketing, and PRC teams to ensure alignment and compliance.
* Represent media strategy in executive-level discussions and provide…