Associate Director, PI HCP Marketing

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This is an exciting time for the Plasma Derived Therapies business unit, Immune Deficiency and Neuromuscular franchise! Join our launch team as Associate Director, HCP Marketing, where you will be a key leader responsible for helping develop the strategic direction of our newest addition to the IG portfolio as we prepare for a best-in-class launch in PI. This role is highly visible and important, as its remit will span all HCP marketing stakeholders and channels.

You will develop and execute tactics likely including but not limited to personal and non-personal promotion, search, professional engagements, and congress presence. You will work closely with our franchise team to drive brand awareness through paid and earned digital media. Success in the role will depend on effective cross-functional partnership and collaboration. You will also leverage data and insights to inform the decision-making processes and ensure that our strategies are rooted in deep understanding of HCPs  needs and behaviors.

You will accomplish all of this through a focus on the end goal of winning for patients. You will report to the Director, USBU PDT Launch Lead.

• Partner with the Launch Lead in developing:

  • Positioning: brand personality, differentiation, brand pillars

  • Campaign: core creative platform, research to inform concept selection

• Be the daily lead in the implementation of all HCP pull-through marketing, partnering with multiple internal stakeholders and external agencies.

• Partner with SCIG brand team to ensure clarity in brand differentiation.

• Partner with Insights & Analytics to sharpen portfolio strategy with this new brand entrant. Distill insights, validate business opportunities, optimize channel mix, and educate HCPs.

• Own strategically aligned engagement plans and tactics ensuring successful execution. Collaborate with brand and franchise teams to launch:

• HCP and Access marketing resources

• HCP fee-for-service plan and pull through (advisory boards, speaker programs, consulting)

• P2P strategy and resource development

• National and regional congress plans, including exhibit design/strategy, symposia/product theater content, KOL engagements

• Regional marketing resources as appropriate

• Recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability

• Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets

• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT

• Bachelor s degree

• 8+ years  experience with increasing responsibilities in sales, marketing or related function

• 4+ years of dedicated experience engaging with HCPs

• Foster collaboration, and enable teamwork

• Set priorities, develop roles and responsibilities, and manage external partners

• Deep understanding of a brand/franchise strategy and how to effectively engage HCPs; have a strong understanding of business, finance and risks/benefits of decisions

• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners

• Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of assets)

• Leverage data and analytics to distill insights and drive data-based decision making

Preferred:

• MBA

• Pharmaceutical industry experience

• Experience working on a product launch

• Experience in PDT, particularly Primary Immunodeficiency

• Experience developing engagement plans for thought…