Executive Vice President, Adventures

Overview

Are you a seasoned general manager with a strong background in digital marketing, a passion for adventure, and a proven track record of scaling businesses? For over 30 years, EF’s Adult Travel divisions have been the gateway to unforgettable experiences, guiding travelers from all walks of life across the globe. From college students to retirees, solo adventurers to entire families, we believe the best way to learn about the world is to experience it firsthand.

Every day, we strive to help as many people as possible embark on their next great adventure.

EF World Journeys is looking for a dynamic Executive Vice President to take our newly launched active adventure tour product, EF Adventures, to new heights. This role is all about scaling the business, driving volume, and making it profitable. If you thrive in a fast-paced, entrepreneurial environment and have a strong background in sales and digital marketing, this is the perfect opportunity for you.

• Develop and execute business plans, create and implement marketing strategies, and lead the growth of the product to extend the EF World Journeys customer life cycle and reach a new active audience of travelers. Reporting to the CEO of EF World Journeys, you will deliver on volume, quality, and revenue targets, drive demand and lead generation, customer acquisition and retention, marketing analytics, sales, and service.
  
  A collaborative approach is essential, as you will work closely with stakeholders from other products and departments to drive the business forward.
• As an entrepreneurial leader, accelerate EF’s adult group travel business and experience substantially. Demonstrate strong analytical skills and fluency in emerging trends in the travel industry, as well as digital acquisition and customer experience. A proven track record of attracting, hiring, developing, and retaining top talent and recognized as a leader by superiors, peers, and direct reports.
• This is a hands-on, in-person position based in our Boston office, where you'll collaborate closely across departments to drive customer acquisition, engagement, and retention. Relocation support is available for the right candidate.
• Lead the existing team to execute and expand the new product line, ensuring optimal performance and development.

• Strategic Thinking:
  Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year and uses these to set challenging goals with future payoffs or outcomes.
• Digital Marketing Expertise:
  Knowledge of B2C customer acquisition practices across a wide range of paid, unpaid, and product-led channels, including Digital Marketing, E-commerce strategy, B2C marketing, Growth Marketing, Brand collaborations, Influencer marketing, Social Media, SEO, and Paid search.
• Managed High Performing Teams: A true “player-coach” willing to work directly with leaders and teams across the organization. Translates business goals into well-defined performance plans, communicates links between current activities and goals, overcomes obstacles, plans for contingencies, and ultimately delivers on EF’s mission.
• Demonstrated P&L Accountability:
  Proven responsibility managing a P&L, driving ROI, and bottom-line financial performance.
• Adaptability and Flexibility:
  Thrives in a results-driven, fast-moving entrepreneurial environment.
• Analytical
  
  Skills:
  
  Strong analytical skills to drive marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
• Customer Insight:
  Ability to derive impact and feedback from customer insights, CRM, and product teams to further iterate and evolve product offerings.
• Collaborative
  
  Skills:
  
  Proven ability to collaborate effectively with stakeholders from other products and departments to drive the business forward, fostering a cooperative and integrated approach to achieving company goals.
• Brand Management:
  Ensure a consistent brand experience across marketing and product touchpoints, and champion brand measurement.

This is the most fun, high caliber place you’ll ever work. Join a purpose-driven,…