Associate Director Content Operations​/Content Factory

This role will sit at the heart of our content ecosystem, transforming how we plan, create, and deploy derivative content. You will build an agile, data-driven, and technology-enabled content operation that maximizes creative quality and business impact while minimizing inefficiency, waste, and time to market - from creation, adaptation, and validation.

As we evolve both our digital and content transformation, we also need to ensure we have foundations established including tagging, distribution, operational measurement, templates, etc.  Our content marketing operations, when properly implemented, will ensure we generate content at scale to enable marketers to focus on authentic, resonant, consistent messaging that drives impact and growth.  The role will deliver an intelligent, tech-enabled content ecosystem.

This position will report to the Head of Omnichannel Excellence.
** What You’ll Do
**** Strategy Vision/Implementation
*** Define and implement a clear, scalable US Content Operations strategy, and implementation plan aligned to business needs
* Implement an AI-first content operations strategy that leverages a Decision Engine that delivers faster, smarter, and more cost-efficient derivative content – enabling personalization at scale
* Lead content standardization efforts partnering with AORs to ensure they are widely implemented and adhered to including DAM ways of working
* Lead strategic development of templates, content metrics, tagging/taxonomy harmonization, distribution, etc.
** 2. Operational Excellence
*** Design and manage an end-to-end content production workflow — from briefing and creative development through approval, localization, and delivery
* Define operational KPIs ensuring efficiency of throughput
* Work with Promotional Review Committee groups in implementation of workflows and End-to-End delivery
** 3. Leadership & Structure
*** Foster a collaborative culture with the business that balances agility and creativity with operational discipline
* Partner closely with all cross-functional teams to ensure full alignment and integration
** 4. Technology & Tools
*** Explore, Implement and optimize content technologies (e.g., CMS, DAM, workflow automation, AI-assisted production tools) to drive efficiency and scalability- ensure integration, and optimization of content technologies
* Ensure content flows seamlessly in our Mar Tech stack including integration with a ‘Decision Engine’ to inform content decisions and continuously improves performance
* Create hybrid processes that blend human creativity with machine acceleration — optimizing for quality, consistency, and impact
** 5. Governance & Quality
*** Establish clear governance models, brand and quality standards, and content performance metrics
* Champion new Ways of Working and drive adoption of the content solution based on ensuring ‘right-time-first’ implementation
** Who You Are
** Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders.

You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.
** Qualifications
* *** Required Skills
*** Minimum of 7+ years’ healthcare client or agency experience with a focus in content production, creative operations building End-to-End derivative content solutions
* Proven expertise in:  +
** Digital Asset Management (DAM)
** strategy, system implementation, metadata design, and governance.  +
** Content Management Systems (CMS)**, workflow automation tools, and production technology stacks.  +
** Ways of Working transformation** — designing and embedding scaled operational models.  +
** Content lifecycle optimization**, from briefing and creation to localization, reuse, and measurement.  +
** Vendor and partner management**, including AI solution…