Director, Access Strategy – Dupixent Rhinology Allergy and Gastroenterology

Job Title:

Director, Access Strategy – Dupixent Rhinology Allergy and Gastroenterology

Cambridge, MA, Morristown, NJ

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

This role is responsible for supporting market access strategy and execution for Dupixent Rhinology Allergy and Gastroenterology (RGA) franchise, specifically CRSwNP, EoE & pipeline indications. This role is instrumental in executing upon and integrating payer tactics aligned with franchise strategy, life cycle management, the pricing & contracting approach across payer channels and ensuring customer-facing teams are appropriately trained and resourced on current and future strategies for Dupixent franchise.

The role will require working collaboratively and autonomously with the Dupixent Access Strategy teams, working cross-functionally to manage the performance of the payer channels, including accountability for tracking and improving targeted account performance, key account prioritization, and development of marketing strategies and tactics that will optimize business. This role requires working closely with all groups within the broader US Market Access organization to ensure the goal of profitable access.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

• Oversee strategic and tactical execution for the Dupixent Access Strategy team for CRSwNP, EoE & RGA pipeline indications, and integration of payer marketing tactics into brand business and alliance management
• Support and oversee relevant Dupixent payer brand budget for therapeutic area project work
• Support strategic and tactical execution for the Dupixent Value & Access team and integration of payer marketing tactics into brand business and alliance management
• Collaborate with the brand therapeutic areas and provide input into brand strategy and tactical development for Dupixent indications, serving as expert for the payer, distributor and channel perspective and ensuring economic considerations are incorporated
• Assess the need to implement an unbranded and branded payer media plan supporting the Dupixent strategic plan, as applicable
• Partner with HEVA business partners to inform real world evidence generation and ensure health economic activities are in place to meet the needs of payers while demonstrating value across the Dupixent franchise
• Execute on market access strategies and plans, including the brands’ value story, and help to integrate tactics into the overall brand plan
• Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner
• Develop strong value communication platform and messaging to support access targets and goals
• Uncover pull through & push-through opportunities and advise on execution of pull & push-through strategies for all channels and geographies based upon formulary position and opportunity
• Manage vendors/agencies, including the development of RFPs, review, selection and milestones achievement towards contract deliverables

• Experience in payer/brand marketing
• Experience in working with US payers
• Strong leadership skills and demonstrated ability to lead cross functionally
• Deep understanding and experience the specialty space including pricing, distribution and payer dynamics unique to specialty products
• Demonstrated experience in launching new products
• Demonstrated experience in working in specialty pharmacy
• Understanding of Commercial, Medicare Part D and Medicaid
• Experience identifying…