Associate Director - Neuropsychiatry Payer Marketing

Company Description

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

The Associate Director, Neuropsychiatry Payer Marketing will lead the development, evolution and execution of payer marketing strategies & tactics to secure, maintain, and drive optimal market access for a novel therapy for the treatment for major depressive disorder (MDD) and Post-partum Depression (PPD).

• Partner effectively with our commercial collaboration partner to drive the development and coordination of market access strategies across both commercial and government payers.
• Proactively consider / identify new access strategies, areas of opportunity, and tactics to challenge thinking and drive access for a novel treatment in an established market.
• Identify the need for payer market research and payer advisory boards and partner closely with Business Insights & Analytics on execution.
• Develop and deliver appropriate pre- and post-launch payer resources (e.g. DSA, PIE, Economic/BOI Considerations, BIM, PVP and pull-through resources).
• Drive engagement with the U.S./Global HEOR team to combine evidence generation efforts with proactive value proposition messaging.
• Collaborate with HCP and consumer marketing team to develop and execute access/affordability messages in promotional materials.
• Partner closely with Business Insights & Analytics, HCP Marketing, Consumer Marketing, and Neuropsych Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately.

You love working collaboratively across the business to design and execute solutions to complex business challenges. You are an engaging communicator who can craft a strong story and deliver it in a compelling way. You are adept at influencing without direct authority.

• BA, BS or equivalent required, MBA or other graduate degree preferred.
• 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for payer marketing activities.
• Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution and overall access for branded oral prescription medicines (commercial, Medicare Part D, FFS/Managed Medicaid, and VA/DoD).
• Experience in developing tools and tactics applicable to US payer markets and customers.
• Strong sense of professionalism, accountability, and urgency for defined areas of responsibility.
• Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines.
• Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy).
• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholder(s) to successfully deliver results.
• Experience managing multiple demands and priorities on time and under business constraints.
• Previous Psychiatry/Neuropsychiatry payer and channel marketing experience preferred.

Management

The base compensation range for this role is: $-$.

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life…