HCP Brand Marketing Strategy

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Job Description

About the Role:

As the HCP Brand Marketing Strategy, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation.

You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.

Strategic Leadership

• Serve as annual brand planning lead, overseeing the design, development, and execution of comprehensive brand strategies.
• Lead segmentation initiatives, leveraging data and insights to tailor approaches to distinct customer segments.
• Drive the design and delivery of core materials for both APP (Advanced Practice Provider) and Biologics Coordinator audiences, ensuring content is relevant and impactful.
• Partner closely with HCP Marketing leads to ensure campaign and message pull-through across all tactics.
• Lead partnership with access marketing to align brand strategy with access and reimbursement priorities.

Innovation & Insight

• Act as competitive response and intelligence lead
• Develop effective objection handling resources and ensuring the team remains responsive to market dynamics.
• Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.

Team & Agency Leadership

• Be the primary field sales liaison, leading launch meetings, plan of action (POA) sessions to ensure strategic alignment and effective execution.
• Lead field implementation and training on EHR/EMR systems to equip teams for success in digital health environments.

Required

• Bachelor’s degree
• At least 5-10 years in the healthcare industry with increasing responsibilities in marketing, sales, or related functions Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.

Desired

• MBA
• Prior pharma launch experience
• Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)

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