Director, Rare Disease Marketing, Biliary Atresia

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* Title:

** Director, Rare Disease Marketing, Biliary Atresia
** Company:
** Ipsen Biopharmaceuticals Inc.
** About Ipsen:
** Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at and follow our latest news on and .
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* Job Description:

** Ipsen is seeking a leader to support the Bylvay marketing team with its pediatric rare liver disease initiatives within the Rare Diseases Business Unit.

The Director, Rare Pediatric Liver Marketing will lead marketing efforts for the anticipated Biliary Atresia indication and will be responsible for the development and execution of the overall US indication expansion strategy for Biliary Atresia.

Additionally, the role will support the team’s strategic patient finding, genetic testing, and healthcare professional educational efforts.

We are seeking a candidate with a strong background in the US launch of rare disease therapies, the ability to drive success through cross-functional collaboration, and demonstrated success in fast-paced environments.
** Main Responsibilities & Technical Competencies
*** Strategic Planning:
Develop and implement comprehensive launch planning strategies to support the launch and growth of Bylvay in biliary atresia, ensuring alignment with overall brand objectives and business goals.

* Cross-Functional Collaboration:

Work closely with medical, regulatory, operations, advocacy, and Global teams to ensure all activities are compliant and aligned with company standards and regulations.
* Content Creation:
Oversee the creation and management of HCP and patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative.
* Media Planning & Management:
Manage agency partners to develop and execute a comprehensive media strategy that aligns with overall brand objectives
* Relationship Building:
Build and maintain strong relationships with healthcare professionals and key opinion leaders to enhance the reach and impact of patient marketing efforts.
* Market Analysis:
Monitor and analyze market trends, patient feedback, and the competitive landscape to continuously refine and improve marketing strategies.
* Budget Management:
Manage the biliary atresia launch marketing budget, ensuring effective allocation of resources to maximize the impact of marketing initiatives.
* Educational Outreach:
Create and deliver educational materials and programs that inform patients and healthcare providers about Bylvay, its benefits, and its proper use.
* Advocacy and Awareness:
Advocate for patient needs within the organization and work to raise awareness about the challenges faced by those living with biliary atresia.
** Behavioral Competencies Required**:

Drive Vision and Strategy
* Paints a compelling picture of the vision (future status quo) and strategy that motivates others to action
* This role is responsible for leading the launch strategy for a new indication in a rare disease space, requiring strategic foresight and the ability to align stakeholders around a compelling vision.

Customer (& Patient) Focus
* Displays and echoes the "patients' voice" through all touchpoints
* Understands and integrates the patient ecosystem view
* Integrates the patient voice into everything we do
* Ensures we set and shape our "sight" on what matters for patients and society
* The role involves…