PPC Marketing Specialist
Job in
Cambridge, Ontario, Canada
Listing for:
The 401 Group of Companies
Full Time
position
Listed on 2026-03-05
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, SEO
Job Description & How to Apply Below
This role is responsible for driving qualified leads and brand visibility across the Group of Companies, including Franchise Automotive Dealerships, Auto Financing, Camp Mart, and Yamaha. The ideal candidate is a Google Ads Expert with a proven track recordof managing complex search campaigns, optimizingfor conversion, and leveraging
AI to scale lead volume while maintaininga benchmarkof Cost Per Lead (CPL) and presenting a continuous positive Return on Ad Spend.
At the Group of Companies, we want to focus on not who you are, but who you CAN be! We strive to hire exceptional employees who see themselves as trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leaders in all aspects of who they aspire to be daily.
Location:
Eagle Street North NH A Cambridge, ON
Compensation: $, - $, per year
Full-Time | Monday–Friday
Responsibilities:
Google Ads & Search Engine Marketing (SEM)
Develop and manage high-intent Google Ads campaigns (Search, Display, You Tube, and Performance Max) focused specifically on lead acquisition.Perform deep keyword research, manage negative keyword lists, and optimize Quality Scores to ensure maximum ad relevance and present a positive return on ad spend.Apply advanced bidding strategies and work with other departments and CRM providers to report on end conversion resultsA/B test ad copy, extensions, and landing pages to improve click-through rates and conversion rates.AI Content Automation & Innovation
Work with the team’s lead on AI-powered tools to streamline ad copy generation and creative asset production.Collaborate with the team to Implement AI technologies to personalize messaging and automate repetitive marketing tasks.Creatives
Strong ability to communicate design needs for updated ad creatives to optimize Google lead generation strategiesDiligentlyfollow multiple OEM brand guidelines with both designs and ad copyContinuously seeking ways to improve the customer journey through ad designs andData Analysis & Performance Reporting
Provide regular, insightful reports to the Marketing Director, focusing on lead quality, CPL, and conversion-to-sale metrics.Analyze campaign data to identify shifts in consumer behavior and make real-time strategic adjustments.Provide ongoing suggestions to improve results through landing page and website optimizationsProvide monthly reporting to Brand Manager for co-op reimbursement purposesQualifications:
Ideal candidate will have + years experiencein marketing, with at least + years of dedicated experience managing Google Ads.Post secondary diploma or degree in Marketing, Communications, or a related field.Expert-level knowledge of Google Ads Manager and Google Analytics (GA).Proficiency in Meta Business Manager and Google Tag Manager is an assetExperience working with a CRM systems and lead-tracking softwareStrong ability to interpret complex data sets and translate them into actionable growth strategies.Ability to craft compelling, high-converting ad copy and collaborate with the creative team on visual assets.Strong collaboration skills to work across various business lines (Financing, Automotive, Powersports, RV, and Marine) and work with other departments such as Sales to drive proven resultsWhy Join Us?
The Group of Companies is privately owned and % Canadian+ State-of-the-art facilities including a "Google-like" call centre and an , sq. ft. centralized service "Hub"Work with well-known brands and a collaborative team.Be the central link between technology, marketing, and operations.Make a direct impact on our online presence and customer experience.A fun, fast-paced, and high-energy work environment with exciting initiatives and rewarding perks.Personalized coaching, mentoring, and training focused on both individual growth and team success.Empowering you to grow with meaningful career path planning and advancement opportunities.Health & wellness benefit enrollment opportunitiesEmployee referral bonus opportunitiesEnjoy exclusive employee pricing on automotive parts and service, along with a special discount at the Blackshop.Perkopolis EnrollmentOn-site ParkingThe Group of Companies, is proud to be…
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