Brand Manager

Purpose of the Role:

We are seeking a proactive and enthusiastic Brand Manager to support the execution of marketing strategy and tactics aimed at driving long-term growth. This role is perfect for someone with marketing experience who enjoys working in a fast-paced environment, is a strong communicator, and has a passion for building impactful brands.

Key Responsibilities:

* Support the Brand Controller in the development and execution of brand plans, including consumer and customer insight, competitive analysis, pricing, and promotional activities.

* Assist in managing new product development projects from concept to launch, ensuring successful in-market execution.

* Collect, analyse, and interpret market trends, consumer behaviour, and competitor activity to identify growth opportunities.

* Collaborate with commercial teams to design activities that attract and retain customers.

* Use consumer insights to inform communications strategies, including influencer programmes and digital content.

* Manage projects and timelines for product launches and marketing initiatives, coordinating internal and external stakeholders.

* Monitor brand performance, calculating profitability and key metrics for each category and project.

* Maintain digital presence across social media and web channels, ensuring consistent and optimised content.

* Manage marketing budgets, including purchase orders, reconciliations, and reporting.

* Keep brand resources and documentation up to date.

Key Relationships:

* Internal:
Marketing Team, Commercial Team, Finance, Operations, Product Development

* External:
Customers, Suppliers, Agencies

Experience and Skills Requirements

* Previous experience in brand management or marketing, ideally in premium or growing brands.

* Proven ability to deliver projects in a fast-paced, multi-stakeholder environment.

* Strong passion for brands and understanding of brand value and consumer relationships.

* Excellent communication, presentation, and influencing skills.

* Analytical mindset with strong commercial and numerical acumen.

* Ability to work both autonomously and collaboratively within cross-functional teams.

* Strategic thinking with a hands-on, practical approach.

* Strong project management and organisational skills, capable of handling multiple initiatives simultaneously.

* Adaptable, agile, and proactive, able to make decisions quickly and drive projects forward.

Education & Training:

* Degree or equivalent experience.

* Marketing qualification (part-qualified or fully qualified) preferred, or equivalent business experience.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted