Application Specialist - Southern California

Application Specialist - Southern California

Company: GWS Tool Group

Department:
Sales

Reports to:

VP Of Sales

Classification:
Exempt
•

Location:

Southern California
• Travel required

Job Summary
We are seeking an Application Specialist focused on Solid Round and Insert Cutting Tools. A successful representative will manage accounts and generate new opportunities for the organization by understanding customers' needs in metalworking, educating customers, prospects, and distributors on GWS Tool Group products and capabilities, and effectively communicating customer needs back to the team.

• Schedule appointments and meet existing customers to review their applications and product requirements and identify opportunities.
• Plan and conduct sales presentations by meeting customers in person on a daily basis.
• Serve as liaison between the company and customers for up‑to‑date pricing, service, and new product launches.
• Generate and develop prospect accounts to increase revenue through partnership with the distribution chain.
• Continuously update all customers on product modifications, changes, and enhancements.
• Enhance up‑to‑date knowledge on new products, procedures, services, and tools by attending departmental and training meetings.
• Maintain professionalism, diplomacy, sensitivity, and tact to portray the company positively.
• Attend conferences, trade shows, and other external events.
• Use marketing data to maximize sales effectiveness and efficiency with relevant sales‑management tools.
• Organize joint sales calls and attend them with distributors.
• Prepare reports for sales and marketing and maintain expense accounts.
• Update and maintain customer account information including contact names and numbers.
• Provide product quotes to customers with the support of inside sales.
• Ensure follow‑up after passing leads to managers with complete customer profiles, calls‑to‑action, sources, and dates.

• 1–3 years of strong manufacturing background focused on milling, turning, and grooving.
• Knowledgeable in tooling and manufacturing processes.
• Ability to assist customers with part processing and correct tool application.
• Experience with high‑volume job shops.
• Assisting customers with proper speeds and feeds for various materials.
• Experience designing special tools is highly regarded.
• Experience processing customer parts from drawing to finished product.
• Account management experience with current customers.
• Proven ability to develop new customers.
• Degree in sales, marketing, or a related field is highly regarded.

• Confidentiality and sensitivity with information.
• Effective time management and multi‑tasking skills.
• Strong people skills and an outgoing personality.
• Ability to prospect new accounts.
• Excellent written and verbal communication skills.
• Team player who works well under pressure.
• Proficient in Microsoft Excel.
• Knowledge of the discipline through education and experience.
• Awareness of business aspects and willingness to acquire further knowledge.
• No supervisory responsibilities; accountable for functional contribution.
• Uses existing procedures to solve standard problems, analyzing information and standard practices to make judgments.
• Communicates effectively and checks for understanding.
• Uses assigned methods, tools, and processes and supports sharing of best practices.

• Must be able to lift 15 pounds at times.
• Must be able to travel, including 50% travel.
• Must have a valid driver’s license.

EEO Statement
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.