Events Sales Manager

Job Description

Company Summary

We’re the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy.

Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

The events sales Manager – Wineries, is responsible for driving private event revenue across our portfolio of wineries across California and Oregon – including Robert Mondavi Winery, The Prisoner Wine Co, Booker and Lingua Franca.

This roles focuses on outbound sales, lead generation and conversion of consumer and corporate events and works alongside in house teams to support execution.

This is a manager-level role with accountability for sales performance, event pipeline development and revenue growth. Strong, proactive selling skills and relationship building skills are essential, along with a proven ability to growth event revenue across multiple venues. Role has a commission component .

Responsibilities

Sales & Revenue Generation

• Own and drive private events revenue across multiple winery hospitality venues

• Proactively generate new leads through outbound sales efforts, networking, partnerships, and prospecting

• Create required selling tools that showcase our various sites and spaces to potential clients, including physical and digital assets.

• Convert inbound and outbound inquiries into booked events, maximizing revenue and utilization of spaces

• Develop and manage a robust sales pipeline for consumer and corporate (meetings, offsites, brand events) clients

• Consistently meet or exceed revenue and booking targets

• Provide leads to Spirits Hospitality sites where appropriate

Portfolio & Client Management

• Serve as the primary point of contact for event clients during the sales and contracting phase

• Match client needs to the most appropriate winery venue(s) within the portfolio

• Build long-term relationships with repeat clients, agencies, corporate planners, and local partners

• Upsell event enhancements and premium experiences where appropriate

Collaboration & Internal Alignment

• Partner closely with onsite hospitality, events, and operations teams to ensure smooth handoff from sales to execution

• Align pricing, packages, and availability with venue teams and leadership

• Share client expectations, event details, and revenue goals clearly with execution teams

Strategy, Reporting & Optimization

• Track leads, bookings, and revenue using provided CRM and reporting tools

• Analyze performance across venues and event types to identify growth opportunities

• Contribute to pricing strategies, sales materials, and event packages

• Represent the portfolio at site visits, industry events, and trade shows as needed

Key Skills

Sales & Business Development

• Proven experience in outbound sales, business development, or event sales (hospitality, luxury, wine, or lifestyle brands preferred)

• Strong ability to prospect, qualify leads, and close deals

• Experience selling across multiple venues or locations is highly desirable

Relationship Management

• Excellent interpersonal and communication skills

• Comfortable engaging with high-end consumers, corporate clients, and professional planners

• Ability to build trust and long-term partnerships

Strategic & Organizational Skills

• Strong pipeline management and forecasting skills

• Ability to balance multiple venues, priorities, and deadlines

• Data-driven approach to tracking performance and optimizing revenue

Collaboration & Leadership

• Experience working cross-functionally with operations, hospitality, and marketing teams

• Clear communicator who can…