Sales Manager- San Francisco Bay Area; Mandarin Speaking

Sales & Business Development - Regional Director

Los Angeles, CA

• Lead sales strategy and execution for key ethnic retail chains (e.g., Asian supermarkets) across the U.S.
• Develop tailored business plans by account and region to drive distribution, velocity, and brand visibility.
• Identify white space opportunities within the ethnic channel and create market-entry plans.
• Own and manage direct relationships with national and regional buyers, category managers, and distributors.
• Lead product presentations, promotional planning, and annual negotiation processes.
• Ensure strong in-store presence through merchandising programs, pricing execution, and shelf compliance.
• Build and manage relationships with ethnic distributors and store accounts; align on sales targets, promotional calendars, and account coverage.
• Conduct regular performance reviews, issue resolution, and provide ongoing training and product updates to field teams.
• Drive and monitor in-store execution, including new item launches, price changes, and seasonal displays.
• Support in-person visits to top stores/markets to build relationships and identify field-level opportunities or risks.
• Lead execution of retail marketing programs including demos, roadshows, and co-branded campaigns.
• Maintain accurate sales forecasts and collaborate with supply chain and operations to ensure product availability.
• Analyze sell-in/sell-through data, identify trends, and adjust plans to meet targets.
• Provide regular reporting on account performance, promotional ROI, and competitive insights.
• Partner with internal teams including marketing, demand planning, finance, and R&D to align on product development, packaging, and pricing for ethnic consumers.
• Serve as the voice of the ethnic retail customer in internal planning and brand strategy discussions.
• Monitor competitive activity, pricing, and merchandising trends in the ethnic channel.
• Provide insights and recommendations to senior leadership to inform channel-specific strategies.

Mid-Senior level

Full-time

Sales and Business Development

Business Consulting and Services