Manager, Consumer Insights

Position Summary

Guitar Center is looking for a Consumer Insights Manager to lead customer research and help teams make better, more informed decisions. This role is responsible for planning and executing qualitative and quantitative research, managing Voice of Customer (VOC) efforts, and translating findings into clear recommendations for the business.

You’ll work closely with partners across marketing, eCommerce, merchandising, and store operations to ensure customer insights are practical, actionable, and aligned to business goals. This is a hands‑on role that blends research execution with strategic thinking.

• Plan and conduct qualitative research, including focus groups, interviews, shop‑alongs, and ethnographic studies.
• Design and manage quantitative research, including surveys and in‑market testing.
• Own and evolve Voice of Customer (VOC)/Customer Experience (CX) programs, consolidating feedback from multiple channels.
• Partner with cross‑functional teams to identify research needs and apply insights to real business decisions.
• Collaborate with analytics and marketing teams to connect attitudinal research with behavioral and performance data.
• Synthesize findings into clear, actionable insights and present them through reports, presentations, and working sessions.
• Track customer and industry trends to help inform future opportunities and priorities.

• 7+ years of experience in consumer insights, market research, or customer strategy.
• Hands‑on experience with both qualitative and quantitative research methods.
• Experience building, managing, or improving Voice of Customer programs.
• Ability to clearly communicate insights and recommendations to non‑research audiences.
• Comfortable working in a cross‑functional, fast‑paced environment.
• Strong organizational and project management skills.
• Agency or Retail Research experience is a plus, but not required.
• Experience with survey platforms such as Qualtrics, Medallia, Alida, Survey Monkey.
• Bachelor’s degree in a relevant field; advanced degree a plus.

• Research is timely, focused, and clearly tied to business decisions.
• Stakeholders understand and trust customer insights.
• Customer feedback is consistently used to improve experiences and outcomes.
• Insights move beyond reporting and lead to clear next steps.

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

$105,000‑$130,000 depending on background and experience.

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‑related requirements.

For qualified individuals with a disability or a disabled veteran who are unable or limited in their ability to use or access our website, reasonable accommodation can be requested by calling 1‑818‑735‑8800 ext. 2862 or by sending an email to

Send your resume and cover letter today along with salary expectations!