Manager, Consumer Insights

Dole Packaged Foods is a purpose‑led organization championing accessible fruit nutrition and building a brighter future through the goodness of fruit.

Our culture is uniquely driven by core values that transform our work into a meaningful journey toward a brighter future together. We foster a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. Guided by unwavering integrity, we consistently act with honesty, trust, and collaboration to achieve world‑class results. Through a spirit of teamwork, positivity, and generosity, we cultivate collective success toward our One Dole Purpose.

As the Manager of Consumer Insights, you will provide actionable insights that drive business growth, product innovation, and brand positioning. You will lead consumer and market research efforts, track consumer behavior, and support cross‑functional teams with data that influences marketing, product development, and sales strategies. The role involves leveraging internal capabilities and external agencies to gather and transform insights, ensuring data‑driven decisions across the organization.

This position offers flexibility in a hybrid environment (three days a week in our Westlake Village, CA office).

• Track consumer trends and interpret emerging market shifts related to preferences, flavors, packaging, and nutrition claims.
• Monitor consumer sentiment through social listening, reviews, and survey data; identify trend shifts and leverage external agencies for in‑depth analysis.
• Build detailed consumer segmentation profiles, identifying key target segments and their behaviors and motivations.
• Identify market landscape opportunities by uncovering unmet consumer needs, non‑consumption areas, and white‑space innovation opportunities.
• Map consumer decision trees and purchase behaviors across retail and e‑commerce touchpoints.
• Assess consumer need states to identify occasions and motivations that drive purchasing decisions.
• Translate research data into actionable insights for marketing, product development, and customer targeting.
• Develop and manage an ongoing consumer insights learning agenda to support category teams.
• Conduct consumer testing for innovation launches and product updates, collaborating with agencies for execution and analysis.
• Produce detailed market and consumer insight reports to inform brand positioning, innovation, and strategy.
• Other duties as assigned.

• 5+ years of experience in consumer insights, market research, or related fields, preferably in the CPG industry.
• Expertise in qualitative and quantitative research methods, including surveys, focus groups, and consumer testing.
• Proficiency with consumer data analytics tools (e.g., Nielsen, SPSS).
• Strong ability to translate data into strategic insights that drive business decisions.
• Excellent communication skills and experience presenting insights to cross‑functional teams and senior leadership.
• Ability to manage multiple projects simultaneously, balancing stakeholder needs.

• Experience with in the food or beverage industry.
• Knowledge of digital tools for consumer tracking and data analytics.
• Understanding of evolving consumer behavior, especially health, sustainability, and premiumization trends.
• Experience working with and managing third‑party research agencies.

• Analytical thinking and large‑dataset analysis.
• Strategic agility to use insights for decision making.
• Strong communication skills for presenting recommendations.
• Collaboration across departments to align insight with strategy.

• Passion for a purpose‑driven career.
• Commitment to inclusive environments and employee development.
• Clear expectation setting and encouragement of innovation.
• Transparency, integrity, and facilitation of cross‑team communication.

• Bachelor’s degree in Marketing, Consumer Behavior, Business, or a related field (Master’s degree preferred).

• Ability to sit and use a computer for extended periods; use office equipment; lift up to 15 pounds and reach overhead.

• Occasional travel may be required.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability.